TikTok has matured, but there’s still room to experiment

TikTok has matured, but there's still room to experiment

Over the past 12 months, TikTok has gone from strength to strength, overtaking much of the competition. So much so, it's now considered a top tier platform in marketers' media plans. (Read this and more in The 2023 Notebook series.)

Additional coverage:

• Ian Schatzberg founded General Idea Agency to break the mold of leadership predominantly comprised of white, heterosexual men whose behavior was still influenced by societal norms at the time. Digiday talked with him about this and more.
• The media industry is braced for survival mode in 2023. More in this Digiday+ Media Briefing.
• OMG and Albertsons' retail media network are partnering on targeting and measuring CTV inventory accessed through The Trade Desk, the two companies announced at CES.
• Agencies told Digiday+ Research their clients' ad spending increased in 2022, and they expect that trend to continue in 2023.
• From The 2023 Notebook: The commitments media execs made in 2020 to improve the diversity of their workforces seem to be working, but a number of challenges still remain.