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How brands are leveraging new sports sponsorship opportunities

Thursday, January 5, 2023

While sports continue to draw large crowds to venues, the ongoing evolution of digital media and Web 3.0 presents new opportunities for brands to boost their visibility and enhance their messaging. The

TikTok has matured, but there’s still room to experiment

Thursday, January 5, 2023

Over the past 12 months, TikTok has gone from strength to strength, overtaking much of the competition. So much so, it's now considered a top tier platform in marketers' media plans January 05,

Marketers are left head scratching over 2023 after the pure chaos that was digital advertising last year

Wednesday, January 4, 2023

After a chaotic 2022, digital marketers hope for a less turbulent 2023. But there are no promises. January 04, 2023 PRESENTED BY Marketers are left head scratching over 2023 after the pure chaos that

In graphic detail: the rise of Amazon and Apple in adland

Tuesday, January 3, 2023

Big Tech's most potent forces are on the rise but still some way off the duopoly. January 03, 2023 In graphic detail: the rise of Amazon and Apple in adland Big Tech's most potent forces are on

Agencies plan to focus on TikTok, among other channels, in 2023

Monday, January 2, 2023

Even as we start 2023 with uncertainty, marketers are looking to digital video, social media and the metaverse as priorities this year. January 02, 2023 Agencies plan to focus on TikTok, among other

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Friday, January 10, 2025

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Issue #50: AI Hardware Revolution

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Marketers question TikTok ban refunds ahead of Supreme Court debate

Friday, January 10, 2025

For the first time since whispers of a ban began six years ago, TikTok seems to be bracing for the possibility that its American swan song might not be far off. January 10, 2025 Marketers question

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Indian Cricket's Annus Horribilis 2.0

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2025 is a fecund year for sports lovers, with World Championships scheduled in table tennis (Doha, May), badminton (August, Paris), athletics (September, Tokyo) where Neeraj Chopra defends his world

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Friday, January 10, 2025

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Patience pending

Friday, January 10, 2025

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🔍 How To Build Your Brand’s Social Narrative

Friday, January 10, 2025

January 09, 2025 | Read Online All Case Studies 🔍 Learn About Sponsorships It's been a minute. Things have changed. Our focus changed. We've narrowed the newsletter down. We're more focused