Marketers are left head scratching over 2023 after the pure chaos that was digital advertising last year

Marketers are left head scratching over 2023 after the pure chaos that was digital advertising last year

After a chaotic 2022, digital marketers hope for a less turbulent 2023. But there are no promises. This article is part of a limited editorial series, called The 2023 Notebook, that is designed to be a guide to marketing and media buying in the new year. Explore the full series here.

Additional coverage:

• For ad tech CEOs in a crisis-battered ad industry, it was an oddly optimistic end to an objectively bad year.
• From The 2023 Notebook: There’s a sense overall from marketers and agency execs that early 2023 will be all about caution, with many pulling back on experimental budgets to stick to media channels that are more tried and true.
• From The 2023 Notebook: Holding companies and independent agencies have rushed to build up commerce media units — it’s a new vein of revenue that takes advantage of the surge of new retail media networks and e-commerce companies.
• This week's Digiday+ Future of TV Briefing looks at some of the top questions facing the TV, streaming and digital video industry in 2023.
• Stagwell is launching a new unit in its Marketing Cloud division, incorporating augmented reality, QR codes and a new travel media marketplace -- all to be announced at CES.
• At CES, Neutrogena announced a partnership with Nourished, a 2-year-old vitamin brand that 3D-prints customized gummy supplements.