Social Media Examiner - Facebook marketing strategy...

It’s National Poetry Break Day, Reader. I wrote you a nerdy haiku…

Your 👀 eyes watch the sky
It’s ❄️ snowing on 🏔️ Mount Fuji
Swish! Kaiju on skis.

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In today's edition:

  • Community on Facebook
  • NFT collaborations
  • YouTube news and updates

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It’s fashionable to say that Facebook is on the way out. But as Ben Thompson comprehensively argued in his article Meta Myths, that’s just not true.

Facebook is still the biggest social network in the world. Facebook Ads are still the most targeted advertising that money can buy. And the only reason that growth has slowed is because, well, there are only so many people on the planet.

What is true is the algorithm has changed.

In the past, the algorithm was designed to show people content from their friends and the pages they followed. But it has changed over time to a “discovery engine” model, where the algorithm suggests content based on people’s interests, viewing history, and behavior. 

Your Facebook newsfeed is now up to 15% recommended content. On Instagram, the proportion is even higher, and Mark Zuckerberg has said that Meta aims to double those figures by the end of 2023. 

The new discovery model means that marketers have to create highly engaging content if they want to achieve any organic reach. That’s partly why we’re seeing the unstoppable rise of Reels and meme pages: content which focuses on engagement and watchability. 

But it also means that people are increasingly turning to groups for relevant, familiar content. Users have learned that groups are a space safe from the whims of the algorithm. And marketers have learned that groups can give them the perfect mix of reach, engagement, and loyalty that leads to more conversions.

To learn how to develop your community through Facebook groups, as well as using Reels video content to connect with users, click below:

➡️ Here is some more great content you won't want to miss:

How to Launch NFTs With Collabs
Are you thinking of launching an NFT collection? Wondering how to partner with other NFT communities to improve your launch?

Social Media Marketing Talk Show
Discover the latest YouTube changes, updates, and more. Follow the show to get the current news and expert insight on a different platform each week.


Michael Stelzner, Founder and CEO

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