Social Media Examiner - TikTok’s heating practices…

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• Web3 business & marketing trends

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TikTok has been secretly hand-picking specific videos and supercharging their distribution, using a practice known internally as “heating”, according to six current and former employees of TikTok and its parent company, ByteDance, and internal documents and communications reviewed by Forbes.

“The heating feature refers to boosting videos into the For You feed through operation intervention to achieve a certain number of video views,” an internal TikTok document explains.

According to Forbes, "TikTok has often used heating to court influencers and brands, enticing them into partnerships by inflating their videos’ view count. This suggests that heating has potentially benefitted some influencers and brands—those with whom TikTok has sought business relationships—at the expense of others with whom it has not."

Documents reviewed by Forbes showed that employees have heated their own accounts, as well as accounts of people with whom they have personal relationships. According to one document, a heating incident of this type led to an account receiving more than three million views.

To learn more, read the full article on Forbes.

🧭 Here is more news you can use:

• Meta Ad Terminology: Changes to metrics will be reflected in Meta Ads Measurement tools, along with all other reporting surfaces across Facebook and Instagram.
• Third-Party Twitter Clients: The platform officially blocks many tools from its API.
• Twitter Bookmarks: The option was moved to tweet details; bookmarks now count as partial likes.
• YouTube Shorts: Location tagging is being tested as part of the upload process.
• YouTube Community Guidelines Timestamps: It’s now easier for some creators to locate the exact section of video that triggered a violation.
• Web3 Business Trends for 2023: Predictions From the Pros