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This newsletter is brought to you by the 10th annual Social Media Marketing World

In today’s edition:

  • Marketing and growth strategy
  • Brand partnerships in Web3
  • Instagram Changes

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In 2023, we’re living through a time of change in marketing and in society more generally. (Aren’t we always?) And amongst those changes, there are three major trends which are guiding both consumers and brands towards community:
  1. Traditional marketing doesn’t work as well any more. Consumers are overwhelmed with ads and information, both online and offline. Brands find it almost impossible to compete for their customers’ attention.
  2. The Internet is evolving. Web3 is here, bringing a new, decentralized approach to sharing information and ideas. It’s not just about fungible tokens and NFTs, but a new way to belong and build communities.
  3. People are lonely. It’s no secret that our society faces a crisis of mental illness and loneliness. 51% of Americans aged 18-24 have received medical treatment for their mental health. People are desperate to find connection and community—not to watch more advertisements or to buy products without purpose.

The impact is clear: people need communities to belong, and brands need communities to help them cut through the noise. 

To discover a sustainable marketing strategy to grow your business, click below:

➡️ Here is some more great content you won't want to miss:

How to Create Web3 Brand Partnerships
Looking for a way to accelerate your project growth? Wondering how to partner with notable brands and projects in Web3?

Social Media Marketing Talk Show
Discover the latest Instagram changes, updates, and more. Follow the show to get the current news and expert insight on a different platform each week.


Michael Stelzner, Founder and CEO

P.S. Add michael@socialmediaexaminer.com into your contacts list. Use Gmail? Go here to add us as a contact.  

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