Social Media Examiner - Easy LinkedIn leads…

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In today’s edition:

• LinkedIn lead gen
• Facebook ads
• Web3 trends
• Future marketing strategy
• Web3 brand collaborations

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LinkedIn offers unique lead generation tools for member profiles and company pages. You can maximize LinkedIn lead generation by configuring both.

To make it easier for prospects to turn into leads, add a custom button to your LinkedIn company page. With custom buttons, you don’t necessarily have to link to your organization’s home page. Instead, you can link to a lead magnet, a limited-time offer, or another resource designed for leads.

To add a custom button, open your company page’s editing tools. Enable the custom button option and choose one of the available calls to action (CTAs). For lead generation, use a CTA geared toward prospects at the middle of the funnel, like Register or Sign Up. Then add a link and publish the changes to your page.

If you link your custom button to a limited-time offer or a beta version of a lead magnet, make sure to review the settings and update as necessary. Naturally, you won’t want to waste this valuable real estate on an outdated offer or lead magnet.

To discover more tactics for your company pages and your team’s personal profiles, read the full article.

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• Community-Based Marketing: The Future of Business
• How to Create Web3 Brand Partnerships