GrowthHackingIdea - Retention: from 50% to 87% (study)

Ryan Luedecke - the CEO of SumoJerky (a subscription box service that sends beef jerky), had one trouble:
1. He was losing $3.95 of his own money per trial subscriber.
2. Only 50% of trial users were retained.

Ryan applied one unpopular trick that increased his retention from 50% to 87%.
Here's what he did.

He replaced a few automated steps with manual ones:

1. Before allowing them to accept a free trial the subscriber was asked to reply, "YES, I want it".
2. The reply goes to Ryan's personal email.
3. Ryan asks for dietary restrictions, taste preferences, and why the subscriber decided to sign up.
4. Subscriber replies back with taste preferences.
5. Ryan replies with a link to signup and a code for a free bag.
6. Subscriber signs up.
7. Ryan customizes the subscriber’s trial order to match preferences then personally writes back to thank the subscriber.

Results:
1. Retention increased from 50% to 87%.
2. It helped build authentic relationships.
3. He learns insights about why people sign up.

Source: sumo.com


Cheers,
Charlie Patel ;)



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