Digiday - Special report: The 2025 Notebook

Special report: The 2025 Notebook

The 2025 Notebook explores what marketers, publishing execs and decision makers need to know heading into the year. Read our special report.

Additional coverage:

• Advertisers may still be standing by TikTok for now, but its execs are eyeing the door as the app’s U.S. future grows increasingly precarious.
• What’s a marketer to do when the leading social platform scales back what many considered important brand safety efforts? The answer, detailed in this Digiday+ Media Buying Briefing, could become a boon for media agencies — even if it means a lot of hard work ahead.
• Marketers, it seems, have become more interested in creating entertainment rather than just advertising around it.
• Expect to hear a lot about search engine optimization in 2025. Except it won’t be called that.
• AI was yet again top of mind at CES, with companies showcasing more practical applications.
• As social media fragmentation continues and the TikTok ban looms even nearer, the concept of virality may soon shift, making it an even less realistic goal than before.