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How to make $15k + a ton of buzz in 60 minutes

Thursday, January 26, 2023

TODAY'S HOST Neal O'Grady, Co-Founder at Demand Curve Social pressure sells. Combine it with time pressure, and it's as desirable as water at Burning Man. We sold out the early bird sale

Positioning fundamentals

Friday, January 20, 2023

TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL I like to simplify positioning as crafting a great offer for the right market segment/audience. This is also a fundamental skill for any marketer.

Must marketing and product be enemies?

Friday, January 20, 2023

TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL The way marketers often pitch their contribution to growth is really primitive. At its essence, it looks like this: Product won't sell itself /

Combating rising CAC

Thursday, January 5, 2023

TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL Building a company is becoming cheaper. Acquiring customers is becoming more expensive. (you can build a nocode product for $0, while CAC has

Experimentation is not just CRO

Thursday, December 29, 2022

TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL It seems like experimentation is finally going mainstream. For the longest time, it was mostly... 'a well kept secret' to success in big

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