CXL - Harsh feedback = growth

TODAY'S HOST

Merritt Aho, CEO at CXL

Feedback from customers is gold.

We recently got some feedback over a public channel that was hard to hear, but incredibly valuable. Made us realize that eliminating customer pain is totally achievable.

Tuning in, taking it seriously, committing to change, this is the way.

One of the reasons I think speaking with customers regularly is so valuable, is it puts you in a position to ferret out the issues before they become so painful that customers seek a public outlet to vent. But sometimes that happens anyway.

There's no offloading this function to someone else and just getting a summary of feedback. You (me, you, managers, individual contributors, everyone) need to be face to face and feel the pain of the customer.

It's also inspiring when your brand advocates chime in defending you. Makes you realize you're on the right track, just haven't arrived yet.

I'm incredibly grateful for customers vested enough that they're willing to spend time with us teaching us how to improve.

Connect with Merritt on LinkedIn.

YOUR WEEKLY DOSE OF MARKETING UPDATES

Table of contents:

1. Analyzing Netflix Design, UI and UX

2. Optimizing Your Ecommerce Homepage

3. Hire Experienced, CXL Certified Marketers

4. Get featured in Growth Notes

5. Building the Greatest Swipe File
6. Start Migrating to GA4 Now

1. Analyzing Netflix Design, UI and UX: Why It Creates Immersive Experiences

Netflix is a behemoth. And it creates experiences so immersive that it can’t be dethroned by a sea of competition.

Even after its attempts to avoid account sharing, their changes in pricing, and the new ads in some plans, customers continue to renew their subscriptions.

That’s because its retention strategy puts personalization at the forefront, and its UX, design and unique selling proposition are very well aligned.

It’s clutter-free, clean, and shows minimal friction. And its design and copy are completely focused on signups.

But there are many more takeaways from Netflix’s conversion-focused UI makeup. We’re breaking down all its elements in this blog post.

Read the entire article.

2. Optimizing Your Ecommerce Homepage

It takes only 1/10th of a second to form a first impression about a person. Ecommerce websites are no different.

Your homepage is the first interaction your customers have with your business. Its task is to deliver your message quickly and clearly to potential shoppers.

An optimized homepage offers clear next steps to move visitors beyond the homepage and toward your product pages.

If you understand what makes a great homepage and how to optimize it for your goals, you'll get customers to explore your ecommerce beyond that first impression, communicate your value proposition better, and drive more sales.

This playbook will help you exactly with that.

Get your playbook on how to optimize your ecommerce homepage.

3. Hire Experienced, CXL Certified Marketers

We help you hire experienced, and affordable CXL certified marketers outside US. Salaries starting at $40k. You can see first potential matches in 3-5 days.  

Learn more about CXL Talent Program here.

4. Get Featured in Growth Notes

Your last real competitive advantage is constant innovation through experimentation at speed.

Submit your experimentation case studies and we will share them with our audience...

• Newsletter (+120,000 readers)
• Social media (+20,000 followers)

Case studies like the one you're about to submit help us educate more marketers on how to achieve speed through experimentation and win.

We will feature the best case studies across all of our channels and pay credits to you.

Submit your case study here.

5. Building the Greatest Swipe File

Join us in building the greatest swipe file there is. We will feature the best ads across our different channels with credits to you:

• Newsletter (+120,000 readers)
• Social media (+20,000 followers)

You can submit ads you've created but also the ones others did. We'll pay credits to you anyway for contributing to the marketing community.

PS. You can also submit content pieces beyond ads, like landing pages, organic social content, etc.

Submit your ads here.

6. Start Migrating to GA4 Now

Even though old Google Analytics can still measure data until July, you should start worrying about migrating to GA4 ASAP.

If you start to use GA4 now, in parallel with existing UA, it will record new data that will be later available when proper reporting dashboards are set up.

This way, you'll be able to have a side-by-side dataset to compare performance pre- and post-GA4 implementation. 

Both platforms work in different ways: UA captured data via views, which weren't backward compatible with old data.  There's no such problem in GA4.

All reports can access any historical data as long as it's recorded. The sooner you start collecting new data, the better.

Plus, GA4 has ML/AI learning capabilities, and AIs are hungry for data. Start feeding the beast now, and it will produce more precise results later.

Read the entire article.

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