Digiday - How are you deploying commerce content?
Publishers: How are you deploying commerce content? Commerce content has become an effective business model for publishers and a prevalent form of content that consumers trust — often referred to as service journalism — publishers still face challenges around scaling their operations, commissions, team structure and more. We want to know how you’re deploying commerce content, capturing results and solving challenges along the way. How are you leveraging this strategic partnership between brands and media to create unique shopping experiences for consumers and produce editorial content that educates consumers and drives revenue? Take this brief survey and we’ll send you a $5 gift card and the results when the report is published. Sponsored by: impact.com |
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Despite a surge in Super Bowl ad dollars, Twitter's ad rehab is a work in progress
Monday, February 13, 2023
Advertising on Twitter (at least for now) is a low stakes investment for marketers. Nevertheless, many of them still aren't completely sold on spending their ad dollars there again. February 13,
Economic downturn ups the ante for major Super Bowl advertisers General Motor, AB InBev, Netflix
Friday, February 10, 2023
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Wednesday, February 1, 2023
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Wednesday, February 1, 2023
Also: Publishers' private programmatic bright spot
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