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Despite a surge in Super Bowl ad dollars, Twitter's ad rehab is a work in progress

Monday, February 13, 2023

Advertising on Twitter (at least for now) is a low stakes investment for marketers. Nevertheless, many of them still aren't completely sold on spending their ad dollars there again. February 13,

Economic downturn ups the ante for major Super Bowl advertisers General Motor, AB InBev, Netflix

Friday, February 10, 2023

Marketers don't have the same enthusiasm to spend big on ads around the game like they have done in the past. February 10, 2023 Economic downturn ups the ante for Super Bowl advertisers Marketers

Media agencies' influence over programmatic is growing

Thursday, February 2, 2023

Also: YouTube Shorts splashes the cash ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The marketer’s guide to targeting post-cookies

Wednesday, February 1, 2023

For marketers, relying solely on first-party data is an unrealistic tactic, even as third-party cookies become obsolete. On top of being more difficult to obtain, first-party data doesn't always

Advertisers find fewer reasons to spend on Snapchat

Wednesday, February 1, 2023

Also: Publishers' private programmatic bright spot ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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LinkedIn Shame, Bridesmaid Burnout, God Chatbots and a Nonprofit That Could Fix America's Political Divide | Non-Obvious Insights #412

Thursday, March 28, 2024

The most interesting and non-obvious stories of the week. Share this email online! https://mailchi.mp/nonobvious/412 Dear Newsletterest, Will the evolution of God chatbots inspire a new crisis of faith

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Thursday, March 28, 2024

But still in the game. Plus authenticating content through the blockchain ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Orders went up by 20%

Thursday, March 28, 2024

Today's hack Walmart's responsive redesign boosted their sales by 20% Wal-Mart Canada boosted their sales by 20%. Here is what they did: 1. Analyzed their audience. 2. Noticed that a big and

India feels the Baltimore blues

Thursday, March 28, 2024

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🔍 The Best Guide to Influencer Marketing Pt. 2

Thursday, March 28, 2024

March 27, 2024 | Read Online All Case Studies 🔍 Learn About Sponsorships Hey hey. Last week I sent part one of the influencer guide. Today we're hitting part two. It's a deep dive. So, I'm

Recap#1 of FMOps: key concepts, techniques, and resources

Thursday, March 28, 2024

Systematizing the knowledge about foundation models that are the backbone of generative AI ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Content that delivers reach and engagement…

Wednesday, March 27, 2024

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by Social Media Marketing World logo It's Manatee Appreciation Day, Reader! Aren't sea cows the cutest? In

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Wednesday, March 27, 2024

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How to Get TONS of Traffic from Google Discover...

Wednesday, March 27, 2024

Getting traffic from traditional SEO and Google is one way to get visitors to your website. But with all the algorithm updates, things are currently a bit uncertain. However, there's a lesser known

🤯[$110k] Remote Full Stack, Junior Developer, Freelance and more!

Wednesday, March 27, 2024

March 27, 2024 | Read Online 🤯[$110k] Remote Full Stack, Junior Developer, Freelance and more! fb tw in email Welcome to another CrackedDevs Daily, this time with some hot new jobs! 🚀 1. Web Developer