CXL - Do you test only once?
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Key phrases
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Harsh feedback = growth
Thursday, February 9, 2023
TODAY'S HOST Merritt Aho, CEO at CXL Feedback from customers is gold. We recently got some feedback over a public channel that was hard to hear, but incredibly valuable. Made us realize that
Bye bye, Google Optimize
Thursday, February 2, 2023
TODAY'S HOST Merritt Aho, CEO at CXL Oh Google Optimize, I do not mind seeing you GO. Your senseless session-based metrics just didn't win me over. I don't want to know how many times
How to make $15k + a ton of buzz in 60 minutes
Thursday, January 26, 2023
TODAY'S HOST Neal O'Grady, Co-Founder at Demand Curve Social pressure sells. Combine it with time pressure, and it's as desirable as water at Burning Man. We sold out the early bird sale
Positioning fundamentals
Friday, January 20, 2023
TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL I like to simplify positioning as crafting a great offer for the right market segment/audience. This is also a fundamental skill for any marketer.
Must marketing and product be enemies?
Friday, January 20, 2023
TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL The way marketers often pitch their contribution to growth is really primitive. At its essence, it looks like this: Product won't sell itself /
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