CXL - Do you test only once?

TODAY'S HOST

Merritt Aho, CEO at CXL

"In the final category, conclusions, skill comes in stating no more than the experiment has proved."
- Robert Pirsig, Zen and the Art of Motorcycle Maintenance.

Drawing the wrong conclusions from an experiment is maybe the most common mistake in testing.

Failure to get a statistically significant result does not mean the innovation/idea sucked.

We tend to label and generalize things in business, and I've seen so many times where failure on the first iteration doomed a concept to the trash pile.

I get that it's all about cycling through as many ideas as possible, but a lot of factors can influence the success of an experiment.

Successful innovators are willing to try countless iterations of a concept to arrive at a win.

In a way, that's what businesses are often doing. But they err in trying a shotgun approach of many vastly different hypotheses, rather than multiple variants of a single hypothesis.

Connect with Merritt on LinkedIn.

YOUR WEEKLY DOSE OF MARKETING UPDATES

Table of contents:

1. Learn more, pay less
2. How to find your north star metric
3. Using psychology in conversion rate optimization
4. Hire experienced, CXL certified marketers
5. Get featured in Growth Notes
6. Building the greatest swipe file
7. Scaling an experimentation program

1. Learn more, pay less

Research shows studying in pairs makes you retain information better and longer, and provides you with a system of checks and balances.

Similarly, your bank account shows signs of relief when you split costs with someone. Say, a study buddy.

That’s why we’ve introduced a new 1+1 offer to the CXL subscription.

Here’s how it works:

• Sign up for 1+1 CXL subscription offer
• Invite one friend/colleague to your team account
• You both get access to CXL content
• Split the cost (equivalent to 50% discount for each)

This way, you don’t only get a discounted price for your ongoing marketing education, but also a study buddy with whom you’ll push each other into learning even more from the top 1% marketers on our platform.

Sign up for the 1+1 CXL subscription offer here.

2. How to find your north star metric: measuring your company growth

How did Outreach, a sales platform, grow in just a few years to 50,000 monthly active users, $10 million in new bookings, and net revenue retention of more than 140%?

By focusing intently on a single measurement, known as a north star metric.

They devote their strategy to nurturing its monthly active users and driving adoption. And, to do so, they use a north star metric that defines success for the whole company and aligns teams on a growth trajectory.

This post will teach you how to use your own north star metric to achieve customer success. Apply these lessons to align your teams and you'll drive revenue growth.

Read the entire article.

3. Using psychology in conversion rate optimization

Psychology is a powerful ally when it comes to turning your website into a persuasion tool. 

Customers are brains. The processes that take place in their 3 pounds of cortical proteins and fats ultimately determine their purchasing behavior.

By combining common psychological practices and elements of CRO design in your website, you can create a conversion-driven machine that will turn your visitors into customers.

This playbook will help you exactly with that.

Get your playbook on how to use psychology in conversion rate optimization.

4. Hire experienced, CXL certified marketers

We help you hire experienced, and affordable CXL certified marketers outside US. Salaries starting at $40k. You can see first potential matches in 3-5 days.

Learn more about CXL Talent program here.

5. Get featured in Growth Notes

Your last real competitive advantage is constant innovation through experimentation at speed.

Submit your experimentation case studies and we will share them with our audience...

• Newsletter (+120,000 readers)
• Social media (+20,000 followers)

Case studies like the one you're about to submit help us educate more marketers on how to achieve speed through experimentation and win.

We will feature the best case studies across all of our channels and pay credits to you.

Submit your case study here.

6. Building the greatest swipe file

Join us in building the greatest swipe file there is. We will feature the best ads across our different channels with credits to you:

• Newsletter (+120,000 readers)
• Social media (+20,000 followers)

You can submit ads you've created but also the ones others did. We'll pay credits to you anyway for contributing to the marketing community.

Submit your ads here.

7. Scaling an experimentation program at Australian beauty ecomm workshop

To increase your testing velocity and quality, you need the right tools and processes.

Shiva Manjunath, Lucia van den Brink, and Luke Hardwick will show you which core and supporting tools and processes they used to scale an Australian online cosmetics retailer experimentation program.

Learn and get:

• The maturity score of your own program
• How to set up and use a knowledge base for a growing program
• How can the program management tools and systems support high-velocity A/B testing and knowledge/ideation maintenance

9th March 2023. 3 pm Sydney time. No registration fee.

If you can't make it to the live workshop, register and we will send you the recording afterward.

Register here.

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