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The Trade Desk’s bumper quarter has important caveats

Also: Why “Dumb Ways to Die” owners are the real winners ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
The Trade Desk revealed its latest earnings report on Wednesday with Q4 revenue up 24% year-on-year totaling $491 million while its income for the entirety of 2022 exceeded $1.5 billion, up 32%.
February 17, 2023

The Trade Desk's bumper quarter has some important caveats

The Trade Desk revealed its latest earnings report on Wednesday with Q4 revenue up 24% year-on-year totaling $491 million while its income for the entirety of 2022 exceeded $1.5 billion, up 32%.

Additional coverage:

  • Over a decade after the jingle "Dumb Ways to Die" was created for a public safety campaign, it's gone massively viral on TikTok — and its current owner, the mobile game studio PlaySide, is taking advantage.
  • What's stopping a writer from using ChatGPT to generate stories? Without explicit guidance from editors, the answer right now is nothing.
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Top Stories
Ivy Liu
The Trade Desk revealed its latest earnings report on Wednesday with Q4 revenue up 24% year-on-year totaling $491 million while its income for the entirety of 2022 exceeded $1.5 billion, up 32%.

howdy!
This isn’t the first time “Dumb Ways to Die” has gone re-viral in the years since its inception, but this is shaping up to be its biggest viral moment yet. After a TikTok user created a video template using the campaign’s titular song in late January, online searches for the phrase “Dumb Ways to Die” increased tenfold.

The media industry is setting up CTV to be the future of consumer TV experience as the most popular shows become streaming-first.

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howdy!
What’s stopping a writer from using ChatGPT to generate stories? Without explicit guidance from editors, the answer right now is nothing.

Headless commerce solutions are becoming an essential strategy for brands, but they aren’t built in the same way as traditional content management systems.

howdy!
Experts are wondering what the future of advertising on Bing might look like with ChatGPT and if it’ll win over both users and marketers alike.

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While it’s critical to safeguard consumer privacy and stay in compliance with ever-changing laws, publishers must also protect their ability to earn revenue.

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What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads.

howdy!
Publishers are hoping to build up audiences for their video podcasts on YouTube Shorts.

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