Podcast ad buyers hesitate to spend through DSPs
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How are you deploying commerce content?
Monday, February 13, 2023
Publishers: How are you deploying commerce content? Commerce content has become an effective business model for publishers and a prevalent form of content that consumers trust — often referred to as
Despite a surge in Super Bowl ad dollars, Twitter's ad rehab is a work in progress
Monday, February 13, 2023
Advertising on Twitter (at least for now) is a low stakes investment for marketers. Nevertheless, many of them still aren't completely sold on spending their ad dollars there again. February 13,
Economic downturn ups the ante for major Super Bowl advertisers General Motor, AB InBev, Netflix
Friday, February 10, 2023
Marketers don't have the same enthusiasm to spend big on ads around the game like they have done in the past. February 10, 2023 Economic downturn ups the ante for Super Bowl advertisers Marketers
Media agencies' influence over programmatic is growing
Thursday, February 2, 2023
Also: YouTube Shorts splashes the cash
The marketer’s guide to targeting post-cookies
Wednesday, February 1, 2023
For marketers, relying solely on first-party data is an unrealistic tactic, even as third-party cookies become obsolete. On top of being more difficult to obtain, first-party data doesn't always
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