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From the FTC to SCOTUS, the ad tech world has its hands full of privacy and policy issues

FTC drama, Congressional subpoenas, Supreme Court arguments, antitrust cases and privacy laws are all in play.
February 20, 2023

From the FTC to SCOTUS, the ad tech world has its hands full of privacy and policy issues

FTC drama, Congressional subpoenas, Supreme Court arguments, antitrust cases and privacy laws are all in play in the ad tech world at the moment. We break down the issues.

Additional coverage:

  • The next video in our series of explainers breaking down the DOJ's ad tech antitrust case against Google covers how Google used its combination of ad tech tools to seize a competitive advantage over competing ad tech firms.
  • Arielle Garcia became the first-ever chief privacy officer at UM Worldwide, a reflection of the fact that media agencies have to be ready for the likelihood of increased privacy regulations. More in this Digiday+ Media Buying Briefing.
  • AI can give most knowledge workers across industries their very own assistant because of the myriad of different websites being introduced. We've rounded up 10 of the most interesting free AI workplace apps that can help boost productivity.
Other things to know about
  • The Digiday Media Awards recognize companies modernizing digital media. This year we added three new categories including Best Use of Emerging Tech, Best Commerce Strategy and Best Editorial Video Series. Submit by March 9 to save on entries.
  • Publishers of all sizes are preparing for new personal data requirements, as technology partners and other vendors are also subject to the new laws. Sponsored by Sovrn.
  • According to Keith Bryan, president at Best Buy Ads, channels like programmatic and CTV are ripe for retail media. Sponsored by Best Buy Ads.

Top Stories
Ivy Liu
FTC drama, Congressional subpoenas, Supreme Court arguments, antitrust cases and privacy laws are all in play.

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This series of explainer videos breaks down the primary aspects of the Justice Department’s accusations that Google has monopolized the ad tech market.

Retail media networks continue to evolve, with brands increasingly looking to create more content or invest in new customer value propositions.

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howdy!
Arielle Garcia became the first-ever chief privacy officer at UM Worldwide, a reflection of the fact that media agencies have to be ready for the likelihood of increased privacy regulations

Agencies: What shifts are you making in investments, goals and technology to remain crucial partners for your clients? And brands, we want to know how you’re engaging with agencies. Tell us in this survey and we’ll send you a $5 gift card.

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AI can give most knowledge workers across industries their very own assistant because of the myriad of different websites being introduced. We’ve rounded up 10 of the most interesting free AI workplace apps that can help boost productivity.

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With social media and video capturing the attention of so many consumers, marketers are increasing investments in both mediums to reach audiences where they are.

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The Trade Desk revealed its latest earnings report on Wednesday with Q4 revenue up 24% year-on-year totaling $491 million while its income for the entirety of 2022 exceeded $1.5 billion, up 32%.

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This isn’t the first time “Dumb Ways to Die” has gone re-viral in the years since its inception, but this is shaping up to be its biggest viral moment yet. After a TikTok user created a video template using the campaign’s titular song in late January, online searches for the phrase “Dumb Ways to Die” increased tenfold.

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Older messages

The Trade Desk’s bumper quarter has important caveats

Friday, February 17, 2023

Also: Why “Dumb Ways to Die” owners are the real winners ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Why some publishers see less profit from Snapchat content

Friday, February 17, 2023

Also: Should The Trade Desk buy Criteo? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

What are Microsoft's intentions for ChatGPT-powered Bing?

Friday, February 17, 2023

Also: Checking in on SSP consolidation ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The state of social media video marketing

Friday, February 17, 2023

With a significant amount of people's screen time devoted to social media, marketing teams are increasing their advertising spend across the platforms. And, as video continues to both serve as an

Podcast ad buyers hesitate to spend through DSPs

Tuesday, February 14, 2023

Also: Inside Blavity's focus on its commerce business ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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