1. Home
  2. Discover
  3. Business
  4. Digiday

How Reset Digital's new programmatic marketplace aims to help Black-owned newspapers sustainably grow

Reset Digital’s CEO Charles Cantu discusses how his company is working with the NNPA to build a new revenue stream for Black-owned publications.
February 21, 2023

How Reset Digital's new programmatic marketplace aims to help Black-owned newspapers sustainably grow

Reset Digital's CEO Charles Cantu discusses how his company is working with the NNPA to build a new revenue stream for Black-owned publications in the latest episode of the Digiday Podcast.

Additional coverage:

  • As more esports journalists strike out on their own, it's becoming increasingly clear that readers looking for the hard-hitting stuff are now best-served by going directly to independent media operations and newsletters.
  • There have been signs that agencies see potential in marketing on Amazon. And while they are increasing their marketing spend on Amazon on behalf of their clients, they're doing so only slightly, according to a Digiday+ Research survey.
  • P&G's Pampers brand's in-house agency is incentivizing soon-to-be parents to opt into its Pampers Club for information and rewards for their diaper purchases, as first-party data grows more important to brands and marketers. More in this Digiday+ Marketing Briefing.
Other things to know about

Top Stories
Reset Digital’s CEO Charles Cantu discusses how his company is working with the NNPA to build a new revenue stream for Black-owned publications.

howdy!
As more esports journalists strike out on their own, it’s becoming increasingly clear that readers looking for the hard-hitting stuff are now best-served by going directly to independent media operations and newsletters.

Headless commerce solutions are becoming an essential strategy for brands, but they aren’t built in the same way as traditional content management systems.

Advertisement

howdy!
There have been signs that agencies see potential in marketing on Amazon. And while they are increasing their marketing spend on Amazon on behalf of their clients, they’re doing so only slightly.

As more users opt out of data sharing, publishers are leveraging first-party data to improve performance for advertisers and drive revenue.

howdy!
Last week, during the ANA Media conference, Procter & Gamble Chief Brand Officer Marc Pritchard detailed how the Pampers brand’s in-house agency is incentivizing soon-to-be parents to opt into its Pampers Club for information and rewards for their diaper purchases.

Advertisement

Innovative solutions have now allowed for the easy implementation of native ads within email newsletters without the need for hardcoding, allowing marketers and publishers to better capitalize on the boom of newsletters.

howdy!
FTC drama, Congressional subpoenas, Supreme Court arguments, antitrust cases and privacy laws are all in play.

howdy!
This series of explainer videos breaks down the primary aspects of the Justice Department’s accusations that Google has monopolized the ad tech market.

All Latest Stories

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

From the FTC to SCOTUS, the ad tech world has its hands full of privacy and policy issues

Monday, February 20, 2023

FTC drama, Congressional subpoenas, Supreme Court arguments, antitrust cases and privacy laws are all in play. February 20, 2023 From the FTC to SCOTUS, the ad tech world has its hands full of privacy

The Trade Desk’s bumper quarter has important caveats

Friday, February 17, 2023

Also: Why “Dumb Ways to Die” owners are the real winners ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Why some publishers see less profit from Snapchat content

Friday, February 17, 2023

Also: Should The Trade Desk buy Criteo? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

What are Microsoft's intentions for ChatGPT-powered Bing?

Friday, February 17, 2023

Also: Checking in on SSP consolidation ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The state of social media video marketing

Friday, February 17, 2023

With a significant amount of people's screen time devoted to social media, marketing teams are increasing their advertising spend across the platforms. And, as video continues to both serve as an

You Might Also Like

A Community Just for Agency Owners

Friday, January 10, 2025

Hi there , Most business advice online isn't built for agency owners. Running an agency comes with unique challenges. Whether it's pricing projects or managing client expectations, generic

🎙️ New Episode of The Dime She Hits Different: The Story Behind Cake's Explosive Growth ft. Chloe Kaleiokalani

Thursday, January 9, 2025

​ Listen here 🎙️ She Hits Different: The Story Behind Cake's Explosive Growth ft. Chloe Kaleiokalani​ Cake is hitting different. A hockey stick chart is every founder's dream—but what looks

😬 Who's Slammed by the Spam Update

Thursday, January 9, 2025

Massive Local SEO Algo UPDATE ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Email trends and predictions, ‘Returnuary’ is here, advice from newsletter veterans, and more

Thursday, January 9, 2025

The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

Bounce Rate is Killing Your SEO 💀

Thursday, January 9, 2025

SEO Tip #68 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Python Weekly - Issue 682

Thursday, January 9, 2025

January 09, 2025 | Read Online Python Weekly (Issue 682 January 9 2025) Welcome to issue 682 of Python Weekly. Happy New Year! I hope you had a great holiday and took some time off to recharge. Learn

Bubbles, Crashes & Fiscal Dominance - Should You Be Worried?

Thursday, January 9, 2025

To investors, ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

What’s Better, X or LinkedIn?

Thursday, January 9, 2025

Our Data and Some Learnings To view this email as a web page, click here saastr daily newsletter This edition of the SaaStr Daily is sponsored in part by Stripe What's Better, X/Twitter or LinkedIn

These are the 14 ways to instantly build trust with visitors

Thursday, January 9, 2025

Some websites sparkle with evidence and reasons to believe. Other websites are really just piles of unsupported marketing claims. Today, we are sharing a guide for building pages that build trust with

PE plugs into data centers

Thursday, January 9, 2025

Doubled valuation follows ditched SPAC; how 10 GPs rule private credit; new look for post-pandemic law firms Read online | Don't want to receive these emails? Manage your subscription. Log in The