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How Reset Digital's new programmatic marketplace aims to help Black-owned newspapers sustainably grow

Reset Digital’s CEO Charles Cantu discusses how his company is working with the NNPA to build a new revenue stream for Black-owned publications.
February 21, 2023

How Reset Digital's new programmatic marketplace aims to help Black-owned newspapers sustainably grow

Reset Digital's CEO Charles Cantu discusses how his company is working with the NNPA to build a new revenue stream for Black-owned publications in the latest episode of the Digiday Podcast.

Additional coverage:

  • As more esports journalists strike out on their own, it's becoming increasingly clear that readers looking for the hard-hitting stuff are now best-served by going directly to independent media operations and newsletters.
  • There have been signs that agencies see potential in marketing on Amazon. And while they are increasing their marketing spend on Amazon on behalf of their clients, they're doing so only slightly, according to a Digiday+ Research survey.
  • P&G's Pampers brand's in-house agency is incentivizing soon-to-be parents to opt into its Pampers Club for information and rewards for their diaper purchases, as first-party data grows more important to brands and marketers. More in this Digiday+ Marketing Briefing.
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Reset Digital’s CEO Charles Cantu discusses how his company is working with the NNPA to build a new revenue stream for Black-owned publications.

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As more esports journalists strike out on their own, it’s becoming increasingly clear that readers looking for the hard-hitting stuff are now best-served by going directly to independent media operations and newsletters.

Headless commerce solutions are becoming an essential strategy for brands, but they aren’t built in the same way as traditional content management systems.

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howdy!
There have been signs that agencies see potential in marketing on Amazon. And while they are increasing their marketing spend on Amazon on behalf of their clients, they’re doing so only slightly.

As more users opt out of data sharing, publishers are leveraging first-party data to improve performance for advertisers and drive revenue.

howdy!
Last week, during the ANA Media conference, Procter & Gamble Chief Brand Officer Marc Pritchard detailed how the Pampers brand’s in-house agency is incentivizing soon-to-be parents to opt into its Pampers Club for information and rewards for their diaper purchases.

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Innovative solutions have now allowed for the easy implementation of native ads within email newsletters without the need for hardcoding, allowing marketers and publishers to better capitalize on the boom of newsletters.

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FTC drama, Congressional subpoenas, Supreme Court arguments, antitrust cases and privacy laws are all in play.

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This series of explainer videos breaks down the primary aspects of the Justice Department’s accusations that Google has monopolized the ad tech market.

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Key phrases

CEO Charles Cantu Digiday Research survey social commerce efforts shoppable ad formats interactive video elements engaging shopping experience new revenue stream new programmatic marketplace independent media operations Digiday Marketing Briefing

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From the FTC to SCOTUS, the ad tech world has its hands full of privacy and policy issues

Monday, February 20, 2023

FTC drama, Congressional subpoenas, Supreme Court arguments, antitrust cases and privacy laws are all in play. February 20, 2023 From the FTC to SCOTUS, the ad tech world has its hands full of privacy

The Trade Desk’s bumper quarter has important caveats

Friday, February 17, 2023

Also: Why “Dumb Ways to Die” owners are the real winners ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Why some publishers see less profit from Snapchat content

Friday, February 17, 2023

Also: Should The Trade Desk buy Criteo? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

What are Microsoft's intentions for ChatGPT-powered Bing?

Friday, February 17, 2023

Also: Checking in on SSP consolidation ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The state of social media video marketing

Friday, February 17, 2023

With a significant amount of people's screen time devoted to social media, marketing teams are increasing their advertising spend across the platforms. And, as video continues to both serve as an

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