Do These Things When You’re On Someone’s Podcast

My Take

Full disclaimer... I’m not pointing out anyone in particular. But these really items need to be said:

1. Show up on time or early. If you do have to reschedule, be courteous and give 12 to 24 hours notice if at all possible.
2. Make sure you’re prepared to talk about the topics relating to the show.  This means researching, listening to other interviews, and generally familiarizing yourself with the content of the podcast. For example, Entrepreneur's Enigma isn't that hard-hitting, the questions tend to be the same across episodes. If you want to prepare, you can listen to an episode or two before you come on for yours.
3. Test your audio setup in advance. Make sure your microphone is working, your connection is stable, and that you sound good too.
4. With #3 in mind. PLEASE wear headphones! Even if you usually don’t usually use them, wear them. The audio quality will be much better and you won’t have to deal with reverb. Heck even earbuds work. JUST WEAR HEADPHONES!
5. If you're wearing headphones with the mic on the wire or a lapel microphone be sure to make sure no facial hair or jewelry is rubbing up against it. Scratching is hard to edit out and even harder to listen to.
6. Remember the podcast host is having you on their show and it's their show, so do your best to read any preshow information fully before coming on. For Entrepreneur's Enigma we have the information go out with the invite.
7. Always remember that you’re representing yourself and that your opinions will now be archived and live online FOREVER! Nothing disappears from the Internet.
8. Remember not all podcasts are put out as video. If the host doesn't do video, don't make them do it for you. Be grateful that you're on the show.
9. Share the show to your socials when it goes live.
10. Don’t bug the host on when your show is coming out. Often they will let you know when it’s planned on coming out. Sometimes, with my show, I have a long runway of episodes, so yours might not come out for a month or more.

In the end, you should be happy to be a guest on someone's podcast and use it as an opportunity to share your knowledge. Have fun and best of luck!‌ What do you think? Am I out of place on any of these?

Web Finds

• Instagram Launches ‘Channels’ Broadcast Chat Feature‌‌
  Instagram is really innovating here. This looks like a cool new addition to the feature lineup.‌‌
• TikTok Launches Live-Stream Trivia, with Cash Prizes in the App‌‌
  Are you into trivia? Maybe you can make some $ if you're good.‌‌
• YouTube CEO Susan Wojcicki is Stepping Down, to be Replaced by SVP Neal Mohan
  ‌An end of an era. Wojcicki has been at Google for years. She even rented her garage to the founders back in the day. I'm intrigued if Mohan will change things up or stay the course.‌‌
• Google publishes new link best practices‌‌
  The new best practices should be interesting to see who immediately takes them up, versus who waits a little.‌‌
• Bing AI chat needs to stop sourcing the Bing search results ‌‌
  Kind of chuckled at this, but I agree.‌‌
• Yes, Elon Musk created a special system for showing you all his tweets first‌‌
  Yes, I just threw up a little bit in my mouth. This man is digusting.‌‌
• Microsoft’s Bing AI, like Google’s, also made dumb mistakes during first demo‌‌
  AI is still not perfect and should be treated accordingly. I'm off my soap box now.‌‌
• Spotify's Daniel Ek Got Carried Away
  ‌‌A great post about how Ek got carried away and bit off to much. They bought some great properties like Gimlet and Megaphone, but some got lost in the bigger organization and died.‌‌
• Wacky, Unhinged Bing Chatbot Is Still Good For Microsoft’s Business‌‌
  I love how Google's Bard flubs up and costs the company $100 BILLION in the stock market, but Microsoft's ChatGPT gets really creepy and it barely gets a blip. Hmm.🤔‌‌
• How Spotify's podcast bet went wrong‌‌
  An interesting take on how Spotify doesn't get podcasts. Not a surprise. This is why people need to realize podcasts are more than Apple and Spotify.‌‌
• How SEO might thrive under Bard and Prometheus
  ‌‌Here's hoping Kevin is right.‌‌
• It's So Sad When Old People Romanticize Their Heydays, Also the 90s Were Objectively the Best Time to Be Alive‌‌
  Yes the 90s were a great time to be alive. I rather enjoyed them. Substack newsletters cover so many cool topics. This one by Freddie deBoer is just an example. Do you read any good Substack newsletters? Hit reply and let me know.
• Not All Google Reviews Are Equal
  Chelsea Craig of Rhino Reviews makes some salient points when it comes to Google and Google reviews. Definitely worth a read. 🤓
• Rae Hoffman SEO Pioneers (The History of SEO)
  A must watch if you're into SEO and interested in how it all got started. Rae is an OG in the space and this is should be on your watch list.

Recommendation Of The Week!

https://ghost.org/explore

Check out some great publications that are using Ghost.org as a platform for their newsletters and blogs. The Explore section of the Ghost.org site is a great place to find some great content that ranges all over the place in topics.

Newsletter Of Mention

Such a great newsletter!

Check out Nick LaRoy's great weekly newsletter full of Search news and tips. It's one of my highlights during the week. Nick really knows his stuff.

Latest From Entrepreneur's Enigma

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Until next week, stay curious!

-Seth