Does buy side's confidence in Instagram back up spend?

Digiday+ Research deep dive: Brands' confidence in Instagram grows, while agencies' confidence wavers

Spending on Instagram remains high among agencies and brands. And while agencies' confidence in the platform fluctuates, brands' confidence in Instagram is actually growing, according to a Digiday+ Research survey.

Additional coverage:

• The way agencies deliver performance metrics is shifting, as brands seek to expand in retail media and shift priorities following the pandemic.
• U.K. publishers are taking risks in the U.S. to increase the revenue and audience potential of this market. More in this Digiday+ Media Briefing.
• Fox News' latest website redesign highlights more non-hard news and politics coverage to provide more "brand safe" content to advertisers.
• Major players in gaming keep trying to lure more marketers and their agencies into the fold, and sometimes it helps to bring in an exec who knows how to speak that language fluently. Enter Enthusiast Gaming's new CEO Nick Brien.