Does BeReal have ad potential beyond the hype?

BeReal still has potential for advertisers, but its hype period is well and truly over

It's still far too early to write BeReal off completely, but it is clear that marketers are wanting something more from the app to stick around.

Additional coverage:

• With Meta and Snapchat both recently debuting new AI capabilities, social media's race to incorporate generative content is underway.
• Marketers' Q2 focus continues to be on flexibility, as they are hoping for the best but making sure their plans won't set them up for the worst. More in this Digiday+ Marketing Briefing.
• Revolt's digital revenue has grown to surpass its linear TV revenue despite the latter revenue stream continuing to grow. More in the latest episode of the Digiday Podcast.
• When it comes to emerging technologies, both agencies and publishers are overwhelmingly bracing for the impact of AI, according to a Digiday+ Research survey.