Does BeReal have ad potential beyond the hype?

Also: Generative AI enters the social media space ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌
It’s still far too early to write the app off completely, but it is clear that marketers are wanting something more from the app to stick around.
February 28, 2023

BeReal still has potential for advertisers, but its hype period is well and truly over

It's still far too early to write BeReal off completely, but it is clear that marketers are wanting something more from the app to stick around.

Additional coverage:

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Ivy Liu
It’s still far too early to write the app off completely, but it is clear that marketers are wanting something more from the app to stick around.

howdy!
With Meta and Snapchat both recently debuting new AI capabilities, social media’s race to incorporate generative content is underway. 

Growing brands want to get into TV, and agencies with cross-channel expertise are finding themselves well positioned to help advertisers capture TV’s evolving performance capabilities.

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howdy!
While marketers are cautiously optimistic for a better second quarter than they anticipated a month ago, the focus continues to be on flexibility, as marketers are hoping for the best but making sure their plans won’t set them up for the worst.

As more users opt out of data sharing, publishers are leveraging first-party data to improve performance for advertisers and drive revenue.

howdy!
Revolt’s digital revenue has grown to surpass its linear TV revenue despite the latter revenue stream continuing to grow.

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Download this publisher guide to learn how advertisers are running successful CTV campaigns with SSPs.

howdy!
When it comes to emerging technologies, both agencies and publishers are overwhelmingly bracing for the impact of AI.

howdy!
To be clear, there are cuts to advertising. But there are also many other marketers who are maintaining their ad spend and, in some cases, increasing it.

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The state of premium video

Monday, February 27, 2023

Premium video has become a hot topic in advertising spaces, and for good reason: A recent study found that it delivers up to 25 times more ad attention than non-premium video on Facebook and Instagram.

Ad spend recap: Shoots of growth will take time to bloom

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Also: Will programmatic shifts benefit publishers? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

SCOTUS, Google, Twitter and content and advertising's fate

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Thursday, February 23, 2023

Although publishers are building consumer trust and driving revenue from commerce content, publishers continue facing challenges around their commerce content strategies — including scaling their

Why agencies see live shopping accelerating conversions

Thursday, February 23, 2023

Also: Capital B's CRO leads in expansion mode ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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