Does BeReal have ad potential beyond the hype?
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The state of premium video
Monday, February 27, 2023
Premium video has become a hot topic in advertising spaces, and for good reason: A recent study found that it delivers up to 25 times more ad attention than non-premium video on Facebook and Instagram.
Ad spend recap: Shoots of growth will take time to bloom
Monday, February 27, 2023
Also: Will programmatic shifts benefit publishers?
SCOTUS, Google, Twitter and content and advertising's fate
Friday, February 24, 2023
Also: Agencies eye personal profiles for TikTok talent
Publishers: Driving revenue with commerce content strategies
Thursday, February 23, 2023
Although publishers are building consumer trust and driving revenue from commerce content, publishers continue facing challenges around their commerce content strategies — including scaling their
Why agencies see live shopping accelerating conversions
Thursday, February 23, 2023
Also: Capital B's CRO leads in expansion mode
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Friday, March 29, 2024
Today's hack Why not switching from usual ads to converting your audience into email subscribers in exchange for rewards? What are you willing to see more in banner ads? 1. Sales pitches. 2. Brands
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Friday, March 29, 2024
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Friday, March 29, 2024
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