Digiday - The state of premium video
Premium video has become a hot topic in advertising spaces, and for good reason: A recent study found that it delivers up to 25 times more ad attention than non-premium video on Facebook and Instagram. As a result, premium video inventory — high-quality ad placements in prominent areas most likely to engage specific audiences — is sought by agencies and brands of all sizes. To unpack premium video's role in the marketing mix, including spend and the areas where advertisers are seeing the most significant results, Digiday and Amobee surveyed 116 advertisers. This state of the industry report highlights what they told us and how advertisers are winning with premium video. Download it to learn:
Sponsored by: Amobee |
Key phrases
Older messages
Ad spend recap: Shoots of growth will take time to bloom
Monday, February 27, 2023
Also: Will programmatic shifts benefit publishers?
SCOTUS, Google, Twitter and content and advertising's fate
Friday, February 24, 2023
Also: Agencies eye personal profiles for TikTok talent
Publishers: Driving revenue with commerce content strategies
Thursday, February 23, 2023
Although publishers are building consumer trust and driving revenue from commerce content, publishers continue facing challenges around their commerce content strategies — including scaling their
Why agencies see live shopping accelerating conversions
Thursday, February 23, 2023
Also: Capital B's CRO leads in expansion mode
Shoppable connections and social media
Wednesday, February 22, 2023
Social commerce is helping brands connect the end-to-end experience, from ad impression all the way through to transaction and ultimate delivery. With these evolving capabilities, advertisers are
You Might Also Like
Tomorrow is the end of the line for you
Saturday, April 27, 2024
This streamlined, intuitive system that will revolutionize the way you build your business and do so quick as lightning View in browser ClickBank You've probably heard how ChatGPT's artificial
More Startups Have Fallen Out of Product-Market Fit
Saturday, April 27, 2024
Out of Product-Market Fit To view this email as a web page, click here saastr daily newsletter More and More SaaS Startups Have Fallen Out of Product-Market Fit By Jason Lemkin Thursday, April 25, 2024
Snowflake's Mission: Demolishing Data Limitations in the Era of Enterprise AI
Saturday, April 27, 2024
Unveiling the Tech Specs, Leadership Changes, Trends and Future Prospects
How PE cash flows have changed
Saturday, April 27, 2024
Also: Global M&A dealmaking on the mend after two years of decline; Our insights from Paris Blockchain Week; Emerging Space Brief: Quantum Sensing... Read online | Don't want to receive these
'Do Things That Show You Care'
Saturday, April 27, 2024
We spoke with former Siena College Basketball Head Coach and Daily Coach Network member Carmen Maciariello about the fast-evolving nature of the profession and the importance of paying back those who
Migrant labour marches into the line of fire
Saturday, April 27, 2024
Indian migrant workers have a long history of repression and poor treatment. In 2024, nothing has changed. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Opt-in form for Medium posts
Saturday, April 27, 2024
Today's hack Opt-in form for Medium posts: make a PNG printscreen of your opt-in form, embed it with a link to the opt-in page While looking for the next tasty hack, I was reading this article,
This 19-page website is on track to earn $200,000 in its first year
Friday, April 26, 2024
...mostly on auto-pilot
Videos that drive results
Friday, April 26, 2024
Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by Social Media Marketing World logo It's 🥨 National Pretzel Day, Reader! Do you like them soft or crispy? In
Meet the Man Killing Google Search...
Friday, April 26, 2024
Who is responsible for Google's core product...search? Google's head of search has recently been in the news as he called an all hands on deck meeting to tell Google employees of a new