Digiday - The state of premium video
Premium video has become a hot topic in advertising spaces, and for good reason: A recent study found that it delivers up to 25 times more ad attention than non-premium video on Facebook and Instagram. As a result, premium video inventory — high-quality ad placements in prominent areas most likely to engage specific audiences — is sought by agencies and brands of all sizes. To unpack premium video's role in the marketing mix, including spend and the areas where advertisers are seeing the most significant results, Digiday and Amobee surveyed 116 advertisers. This state of the industry report highlights what they told us and how advertisers are winning with premium video. Download it to learn:
Sponsored by: Amobee 
    |
Older messages
Ad spend recap: Shoots of growth will take time to bloom
Monday, February 27, 2023
Also: Will programmatic shifts benefit publishers?
SCOTUS, Google, Twitter and content and advertising's fate
Friday, February 24, 2023
Also: Agencies eye personal profiles for TikTok talent
Publishers: Driving revenue with commerce content strategies
Thursday, February 23, 2023
Although publishers are building consumer trust and driving revenue from commerce content, publishers continue facing challenges around their commerce content strategies — including scaling their
Why agencies see live shopping accelerating conversions
Thursday, February 23, 2023
Also: Capital B's CRO leads in expansion mode
Shoppable connections and social media
Wednesday, February 22, 2023
Social commerce is helping brands connect the end-to-end experience, from ad impression all the way through to transaction and ultimate delivery. With these evolving capabilities, advertisers are
You Might Also Like
Drawbacks & competition increase conversions
Sunday, November 17, 2024
We asked you if you'd like to see a mature company that offers quality product sourcing from vetted USA and Canadian suppliers that's built exclusively for dropshippers and ecom store owners.
The Fed locked us out of the housing market, Satoshi gave us a new set of keys.
Saturday, November 16, 2024
To investors, ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
LUC #67: Unpacking Containerization: Transforming Software Development and Deployment
Saturday, November 16, 2024
Plus, API gateway vs load balancer, principles of OOP, and tokenization explained
Inside Perplexity AI’s Unicorn Journey: from $500M to $9B in a Year
Saturday, November 16, 2024
How Perplexity AI is rewriting the rules of online search – one controversy at a time
The best tools to streamline your email marketing efforts
Saturday, November 16, 2024
Email drives more high-intent traffic than any other marketing strategy. But as your list grows, you're going to need some software support to streamline your campaigns. The perfect tool depends on
PE's tide finally turns
Saturday, November 16, 2024
Also: VC activity in healthcare IT is stuck in a rut; VC among the lower-performing private capital strategies in Q2; Take our private credit survey. Read online | Don't want to receive these
'Tackle the Things That Scare You the Most'
Saturday, November 16, 2024
We spoke with the co-founder and COO of EXP, Yanek Brinkmann, about the importance of personal branding, fostering authentic leadership, and the mindset that drives high performance.
$150K MRR | 400K Users | 4 Years - Simple Form Builder
Saturday, November 16, 2024
+ I want to feature you
Boost conversions of your Tweets
Saturday, November 16, 2024
We asked you if you'd like to see a mature company that offers quality product sourcing from vetted USA and Canadian suppliers that's built exclusively for dropshippers and ecom store owners.
Jaycee Nolan speaks social media
Saturday, November 16, 2024
The business owner from Palau was named a Soho House creative fellow ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏