Checking in on TTD's Open Path one year in

A year on, The Trade Desk's Open Path is moving toward its goals, but challenges persist

Since the beginning of last year, OpenPath has become a way for marketers to buy programmatic ads directly from marquee brands.

Additional coverage:

• It's fair to say that the current flashpoint over TikTok has breathed new life into concerns that had been bubbling away for a while.
• This Digiday+ Media Buying Briefing covers what's on the docket at this week's Digiday Media Buying Summit, as well as some topics that will certainly find their way into the conversations taking place during the event.
• In this video, we explain how Google sought to secure its ad exchange's position atop the broader programmatic advertising marketplace.
• The Washington Post launched its first in-house gaming product last week, showing that national publications still believe games are a good business.