YouTube Shorts' revenue share is actually costing creators

Also: Silicon Valley Bank's impact on marketers ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
Creators can’t see past the fact that they’re actually losing money as a result of Shorts.
March 14, 2023

YouTube Shorts ad payouts to creators highlights deeper monetization woes

YouTube's decision to share ad revenue on Shorts was intended to help creators make more cash. So far it hasn't, and creators aren't sure if (or when) it ever will.

Additional coverage:

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Ivy Liu
Creators can’t see past the fact that they’re actually losing money as a result of Shorts.

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Marketers and agency execs say they spent the past weekend analyzing their potential risks and ties to the collapse, a situation that they will continue to closely watch in the coming weeks.

With ad inventory on connected TV becoming increasingly programmatically traded, Roku envisions an environment where every TV ad is automated and data-driven.

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The problems with keyword blocking are persisting but the addition of contextual categorizations is adding additional pressures on news publishers.

Brands: How are you determining your team’s budget for consumer-facing content on owned-and-operated channels? Has the need for this content grown in past years, leading you to outsource the creation? Let us know in this survey and we’ll send you a $5 gift card.

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As platforms like YouTube and Spotify push into video podcasts, publishing execs weigh the costs of producing more video.

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Brands are employing solutions to safeguard consumer data privacy while also connecting that data to other parties.

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The Digiday media team shares some of the on-stage sessions that they are most excited about and chat through the trends they expect will come up at DPS.

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For now, brand partnerships are still the primary source of revenue for most esports orgs, and female esports teams represent new inventory for sponsors.

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