💸 Who Wants to Make $44k from buying a Tech Blog?
Nano Thought There are so many great great stories of people leaving their uninspiring 9-5 to build an exciting online business. One of my favorites, is of Brian Kelly, and him building The Points Guy. Check it out below:
This is a reminder to all - that its more about the drive and the willingness to figure things out, than it is about the experience on has. Most of the experience that entrepreneurs have...often comes from well...figuring it out as they go! Maybe you want to build something from scratch, or maybe you have no idea what you would build, so you find it easier to buy something. Either way, the internet is vast and the opportunities are endless. This Week’s Opportunities Content Sites Here is a breakdown of a site from Empire Flippers. The listing can be seen here Site Summary: The site is a content site that makes most of its money from Display Ads and Amazon Associates that was created in November 2017 in the technology niche. More specifically, this site is focused on creating informational & affiliate content about Home Audio & Video, TV & Streaming, Gaming, and miscellaneous Tech topics. Let’s dive into the details of this deal! First here is a look at what seems like a nice history of growth on ahrefs a clear drop thats not great, but def a recovery in traffic.
Ok Y'all! things we do like:
A new owner could:
Final Thoughts: Overall, the site is a high-traffic content site in the Technology niche. In the last year, they have been hit significantly by Google updates that heavily impacted traffic. As a buyer, this introduces major risk. The current site is making 94% of all income from AdThrive. This means that the biggest growth lever is to improve the amount & quality of affiliate content to boost earnings. The owner is selling this site for ~$126k (34x multiple of trailing 12 months average profit). This is a fair offer that leaves room for a new owner to make improvements and see a large return. However, due to risks from Google updates, we would think making an offer in the range of ~$111K (30x-32x monthly multiple). By adding new affiliate content and implementing the CRO techniques we just discussed, a new owner could conservatively boost the earnings 15%. This would bring in an extra ~$555/mo or ~$20k in value! Assuming the site owner reinvested all revenue in growth for the first 4 months & half of their revenue for the trailing 8 months, they could potentially earn ~$17k in revenue! The site would then be valued at ~$153k. **Potential return = Revenue + sale profit = $17k + ($153k - $126k) = $44k* As always...do your own due diligence, the above is based off of what we see as an opportunity from the info provided in the listing and some light due diligence, not a deep dive. It just one of many scenarios that could play out and its up to you to do your own due diligence and see if this makes sense for you! A while back I was on my friend Michael Girdley's podcast! You can watch it below or check it out here Whats on the Pod "Michael Girdley is joined by James Camp , who grew up in New York City and is a Jack of All Trades, especially on marketing strategy, monetization, and website flipping. We talk about how he lost $100,000 trying to acquire a firm, the downside of financial touts, and stock buying schemes he's encountered." Thanks for reading! I'll hit your inbox next week with another breakdown of a website opportunity! Thanks from the Nano Flips team (James) P.S. Check out 2 newsletters from my best friends you will love Colin Landforce's personal newsletter for all things business building: builders.build/colin Product People - Learn the art of building CPG brands with Oren Schauble: https://go.orenjohn.com/cpg/ All investment strategies and investments involve risk of loss. Nothing contained in this newsletter should be construed as investment advice. Any reference to an investment's past or potential performance is not, and should not be construed as, a recommendation or as a guarantee of any specific outcome or profit. |
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