Mailbrew Marketing Weekly - Marketing Weekly #121

I published a YouTube Short every day for a month on a new channel. These are the results. • User Testing in just a Week • What SEOs Need to Know About Google’s New AI Content Rules • These 11 Proven Habits Will Make Me Earn From My Writing This Year • Startup Life: How to detach yourself from results? • The 5-Step Writing Process That Solves 3 Painful Problems • Best copywriting niches in 2023 for new freelancers • An update on Twitter's API changes and Buffer • 11 Easy-to-Follow Tips to Optimize Your Blog Posts for SEO • Bad Marketers Have Shiny Object Syndrome
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Sunday April, 2023

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

The 5-Step Writing Process That Solves 3 Painful Problems
Brian ClarkMar 30

I once asked the Copyblogger community to name their biggest writing problems. From the many responses, a pattern about the...

The post The 5-Step Writing Process That Solves 3 Painful Problems appeared first on Copyblogger.

Best copywriting niches in 2023 for new freelancers
Michelle ChowMar 28

Should you narrow your focus and choose a copywriting niche? Check out top niches you should consider in 2022.

The post Best copywriting niches in 2023 for new freelancers appeared first on Copywriting for startups and marketers.

An update on Twitter's API changes and Buffer
Hailley GriffisMar 31

Twitter has made a number of changes to their API and access tiers over the last few weeks. However, these changes will not impact Buffer users.Your Buffer account and Twitter channel connections will continue working as usual.

We have a longstanding, enterprise relationship with Twitter built over the last

11 Easy-to-Follow Tips to Optimize Your Blog Posts for SEO
Si Quan OngMar 31
But that doesn’t mean shoehorning as many keywords as possible. Keyword stuffing doesn’t work anymore. How do you optimize your content to be search-friendly? You’ll learn how in this post. If no one’s searching for your keywords, you often can’t
Read more ›
Bad Marketers Have Shiny Object Syndrome
Benji HyamMar 28
I’ve noticed something funny about marketers. Most of them have what I like to call “shiny object syndrome.” They get an idea, test it, and before they’ve given it enough time to work, they hear of another idea, and decide to test that instead. The cycle repeats. Instead of ending …

Newsletters

🎤 Testing, Testing…
Shannon SankeyMar 30

RIP to Sean K from Starbucks.

The post 🎤 Testing, Testing… appeared first on Carney.


Podcasts

The Power Of Play In Business Culture

In this episode of the Duct Tape Marketing Podcast, I interview Kristi Herold. She is the founder and CEO of JAM a multi-million dollar global business that has connected millions of people through play since its inception as one of the largest adult recreational sports leagues in the world. …

joinhampton.com - How to Build Community on a Membership Platform
podcasters.spotify.comCopyblogger Media LLCMar 28

On this week's episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn _ethan), talk about what Ethan has been working. In this episode, Ethan goes into detail about how he has been building community at one of Sam Parr's newest ventures, Hampton.


Check out Hampton - https://www.joinhampton.com/

Live with Lisa Laporte, CEO of TWiT.tv
John Wall and Christopher PennMar 31

In this Marketing Over Coffee: Learn about the longest running and most popular Tech Podcast network from CEO Lisa Laporte! Direct Link to File Brought to you by our sponsors: LinkedIn and The Mailworks Starting on the CFO track Transitioning from 10 audio shows to a complete video network Host …


Google Bard is Disappointing, Instagram’s New Annoying Ads & Tiktok US Hearing (New Changes In Marketing)

Top 5 Updates of the Week:

  • Tiktok US hearing was talk of the week and it was a complete mess.
  • Instagram’s new Ad format “reminder Ads” to get reminders about brand events.
  • YouTube adds new design features to customise your YT channels & gather more user attention.
  • Twitter to kill …
Honesty is the best form of marketing

About a year ago I was approached on Facebook by someone who owns an RV company and was looking to grow their business. They said they had seen one of my case studies/client posts from one of the mutual groups we were in and were interested in getting started with …

a letter from a designer to all marketing people: "last minute requests"

Dear marketing people,

Please. Please, understand that no matter how many "last minute requests from client XYZ " you get in your inbox per day, it is impossible for us designers to have all these last minute "simple" requests done in 1-3 days, sent to approval, have all notes and …



Marketing Jobs on the Swipe Files Job Board →


Twitter

MattNavarra
Matt Navarra @MattNavarra

Brace yourself, Twitter...

"Removal of Twitter verification badges is a largely manual process powered by a system prone to breaking, which draws on a large internal database — similar to an Excel spreadsheet — in which verification data is stored" washingtonpost.com/technology/202…

248Mar 31 · 8:14 AM
VeryGoodCopy
Eddie Shleyner 🇺🇦 @VeryGoodCopy

𝗡𝗼𝘁 𝗱𝗼𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗷𝗼𝗯?

One of my favorite scenes from one of my favorite shows, 𝘔𝘢𝘥 𝘔𝘦𝘯, is about creativity and productivity:

It opens with Don Draper, creative director, talking to his ad agency’s financial chief, Lane Pryce. Lane is complaining about the… twitter.com/i/web/status/1…

122Mar 30 · 5:35 AM
Aazarshad
Aazar Shad @Aazarshad

Steal my 9 Facebook Ads ideas proven to work(FREE SWIPE FILE):

Meme ads
Us vs them
Founder story
Step-wise ads
Static that pops
Before & After
Features call out ads
Press release screenshot
PAS UGC

Like & reply "ads" & I'll DM you the link to the file.

(don't need to follow)

77Mar 29 · 5:20 AM
lennysan
Lenny Rachitsky @lennysan

Casey on zero interest rate phenomenon product managers

28Apr 01 · 12:36 PM
ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

ChatGPT-4 is the most powerful tool in the WORLD.

Here are 5 prompts you can steal to 5x your sales and marketing efforts 👇

1. Create a guide on how to develop a successful referral marketing program.

Context:
Target audience — [your target audience here]
Key components of a… twitter.com/i/web/status/1…

51Mar 29 · 12:44 PM
amandanat
Amanda Natividad @amandanat

Every now and then, I am alarmed by how dumb I am. 😂

29Mar 29 · 11:21 AM
KateBour
Katelyn Bourgoin @KateBour

Big booties are everywhere

And if you’re Kim Kardashian, that’s a BIG problem 🍑 😭

Let me explain...

26Mar 31 · 6:46 AM
aprildunford
April Dunford @aprildunford

This is an official book announcement 🎉🎉- book 2 is coming!!- read on for more 1/

8Mar 28 · 1:22 PM
aleyda
Aleyda Solis 🇺🇦 @aleyda

140K Twitter Followers! Thank you 🙌😊 Looking forward to continuing to share useful insights and resources! If we're not yet connected on LinkedIn, let's do it too, I'm also more active there lately too: linkedin.com/in/aleyda/

6Mar 30 · 12:10 PM
randfish
Rand Fishkin @randfish

100% agree with @peeplaja here.

When AI takes over wen content, IRL will be the best place to stand out.

22Mar 30 · 3:48 PM
theandreboso
Andrea Bosoni @theandreboso

I wouldn't recommend founders to run ads themselves.

Learn the basics so you understand what you’re talking about.

Then hire a specialist to do it for you.

Platforms make it seems so simple… just push a few buttons and you’re good to go.

But it’s a trap.

There are so many… twitter.com/i/web/status/1…

12Mar 31 · 6:13 AM
peeplaja
Pe:p Laja 🇺🇦 @peeplaja

Every tool now has or is about to have AI. Companies are increasingly doing outbound email via fully automated chatgtp powered bots. It's cheap, it scales. The level of noise coming is massive.

Human connection and real relationships are gonna go up in value. Attend more… twitter.com/i/web/status/1…

17Mar 29 · 2:04 PM
TylerHakes
Tyler Hakes @TylerHakes

One content/SEO topic I’m passionate about is topical authority.

I think it’s still wildly misunderstood.

So I spent a few hours digging in to put together the best Twitter content on the topic.

Here are my favorite threads on topical authority:

11Mar 30 · 9:01 AM
TheCoolestCool
Ross Simmonds @TheCoolestCool

How to fix a bad boss:

You can’t…

Just leave.

9Mar 30 · 8:47 AM
hnshah
hiten.eth @hnshah

Does anyone actually like using drag and drop interfaces?

3Mar 30 · 11:26 AM
JHTScherck
JH Scherck @JHTScherck

There's a place for the hardcore technical work in SEO land, but after a decade in the trenches, can confidently say that 95% of creating wins comes down to soft skills and managing relationships for the long term.

4Mar 28 · 4:16 PM
mkobach
Matthew Kobach @mkobach

Elon thinks he’s leveling the playing field by removing blue verification checks. What he’s really doing is alienating the people who drive the most engagement on Twitter: Famous people.

People use Twitter because they know @elonmusk is actually Elon Musk.

This is a RISKY move.

2Mar 31 · 9:33 PM
milesbeckler
Miles Beckler @milesbeckler

Buying the camera, the lighting and the microphone is the easy part.

Publishing 100 rubbish videos to build competence...

Then showing up to publish 100 more.

And then 100 more...

That's difficult af.

9Mar 31 · 3:44 PM
Kevin_Indig
Kevin_Indig @Kevin_Indig

Most underrated marketing channel?

2Mar 31 · 8:48 AM
coreyhainesco
Corey Haines @coreyhainesco

There's a clear relationship between the amount of work you put in and the efficacy of your marketing.

Good marketing (the type you don't mind) requires dedication.

Bad marketing (the type you complain about) is often the result of taking shortcuts.

3Mar 30 · 9:15 AM
jayacunzo
Jay Acunzo @jayacunzo

The rampant outsourcing of entire writing projects to ChatGPT is what happens when 12+ years of schooling drills into people's brains that writing is a chore or even a punishment.

3Mar 31 · 8:51 AM
benjihyam
Benji Hyam @benjihyam

I think it's pretty funny how we grew up as a generation that drinks milk and now we're a generation that will drink anything but real milk.

Wonder how that happened?

Also funny because most milk alternative products are horrible for you.

1Mar 31 · 3:16 PM

Thanks for reading!

Have a great week. 🤓


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