Mailbrew Marketing Weekly - Marketing Weekly #119

Sunday March, 2023

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Blogs

Better Marketing - Medium

How User Research Helps You Win Before a New Product Launch

Reshu RathiMar 18

Revolutionize Your Freelance Marketing Strategy with The 4 P’s

Gregory D. WelchMar 17

Why every brand should clarify the benefit of its benefit

Dan SalvaMar 16

When Should Customized Products Be Returnable?

Alan MorantzMar 15

“Churn” Means Your Business is Losing Money. Here is How to Fix It

Holmes NguyenMar 14

Copyblogger

How to Stick to a Schedule, Even If You Lack Writing Confidence

Sonia SimoneMar 16

It’s tricky to stick to a schedule when you can see all of the flaws in your own writing. So,...

The post How to Stick to a Schedule, Even If You Lack Writing Confidence appeared first on Copyblogger.

Copyhackers

How to grow your list (with good leads)

Joanna WiebeMar 16

For startups and small businesses that self-fund / bootstrap everything. Not for big-budget businesses. ❌ Do not give away an ebook. ❌ Do not spend money on subscribers from Meta or LinkedIn. ✅ Borrow other people’s lists. ✅ Use a smart lead-gen tool / pop-up on your site. Circa Feb …

Buffer Resources

Creators Unlocked: Jayde Powell on Showing Up Authentically As A Creator

Tamilore OladipoMar 16

What is 🔓 Creators Unlocked?

🔓 Creators Unlocked is a content series that delves into the world of creators to uncover the stories behind their social media posts.

Through in-depth interviews with various creators, the series seeks to provide a deeper understanding of the creative process and the challenges of

SEO Blog by Ahrefs

2 Types of Content Marketing KPIs You Should Track (Separately)

Mateusz MakosiewiczMar 17

For this concept to work, selecting which KPIs to monitor carefully is essential. Here are a few input and output KPI ideas you can use for your content marketing. These are your resources: the content you produce and…

Newsletters

Carnage Issues

Deep Dive

Shannon SankeyMar 17

See you at Activate Summit '23.

The post Deep Dive appeared first on Carney.

Podcasts

Duct Tape Marketing

How To Scale Your B2B Marketing Strategy

ducttapemarketing.comMar 17

In this episode of the Duct Tape Marketing Podcast, I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Previously he founded and grew a marketing agency, and pivoted it into a SaaS company, growing it into one of the top three …

The Copyblogger Podcast

Ethan wrote a book! | What does it take to write a book?

anchor.fmCopyblogger Media LLCMar 14

In this week's episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn _ethan) talk about Ethan's new book, In Case You Forget. They also discuss the mental journey from idea to execution of what it takes to write one.

Marketing Over Coffee Marketing Podcast

PESO Update with Gini Dietrich

John Wall and Christopher PennMar 17

In this Marketing Over Coffee: Learn about media types, the strategies for them and more! Direct Link to File Brought to you by our sponsor: LinkedIn and The Mailworks Defining PESO – Why was it created? What does it mean? 6:45 LinkedIn – We’ve got a special offer for Marketing …

The Science of Social Media

Why you shouldn't add links to your social posts

anchor.fmBufferMar 14

Here’s a question that puzzles most social media users …

Why do some of my posts get more views than others?

It’s a difficult question to answer. Each social network has a different algorithm. Each algorithm promotes and demotes posts in their own unique way. We’ve spent months analyzing reach …

r/marketing

GPT-4 is out. THIS IS MONUMENTAL! Or is it?

160

I have been testing gpt4.0 for a couple of hours today. Having GPT3.5 pulled up in a tab 100% of the time, I did not expect GPT-4 to be a substantial change to most of the things I currently use chatgpt for.

Some of my most common uses:
- "Rewrite …

Only Marketing Resources Needed for Social Media!

102

I try to capture the best resources for marketers every week, Here’s resources I believe most of you haven’t discovered + they are officially created by the platforms.

Tiktok Free Resources

Tiktok Keywords Library: To find what keywords are most used & have highest CPM.
Tiktok Insights Library: You can …

I spent 4 Days Reading 32+ Marketing Reports. Here’s What I learned (Part-1)

1. Insights Regarding Video Marketing

96% of marketers believe optimal length for a marketing video is under 10 minutes. (2022, Hubspot)
48% of marketers believe video integrations into websites improve Search rankings. (2023, Mcuser)
Marketers focus on Repurposing of long-form content like Webinars & live events to create B2B content …

Marketing - Latest - Google News

Adopt AI or fall by the wayside | Free Malaysia Today - Free Malaysia Today

Free Malaysia TodayMarch 19

Inside Black Glass, the consultancy to the world's elite marketers - Fast Company

Fast CompanyMarch 18

The Future of Ecommerce Isn't Personalization — It's This. - Entrepreneur

EntrepreneurMarch 17

DTC brands on TikTok are preparing for the app's possible ban - AdAge.com

AdAge.comMarch 17

65 directors hated Sony’s marketing that revealed dinosaur surprise - JoBlo.com

JoBlo.comMarch 17

Marketing strategy is the most undervalued skill by businesses, marketers say - Marketing Week

Marketing WeekMarch 17

How to start a user-generated-content business and earn income online - Business Insider

Business InsiderMarch 17

The Rise of Corteiz: Inside the genius marketing strategies of London's hottest streetwear brand - Euronews

EuronewsMarch 17

Marketing Jobs on the Swipe Files Job Board →

Twitter

Top links from tweets

GPT-4

openai.com

We’ve created GPT-4, the latest milestone in OpenAI’s effort in scaling up deep learning. GPT-4 is a large multimodal model (accepting image and text inputs, …

The next generation of AI for developers and Google Workspace

blog.google

Introducing new generative AI capabilities in Google Cloud and Google Workspace, plus PaLM API and MakerSuite for developers.

Meta is laying off 10,000 more employees in a series of cuts

www.theverge.com

Facebook’s parent company is cutting even more jobs.

Google's John Mueller Offers Hreflang SEO Advice

www.seroundtable.com

John Mueller of Google posted a super detailed response to an hreflang implementation question on Reddit. The response is so detailed, I am afraid that …

SEO Low Hanging Fruit #SearchLove

speakerdeck.com

Learn how to see results faster in your SEO Process by implementing an SEO low hanging fruits framework.

Twitter’s Working on a New Option to Show You Why You’re Seeing Each Tweet in Your Feed

www.socialmediatoday.com

Twitter users have expressed frustration at the seemingly random tweets appearing in their feeds.

Marketers

Matt Navarra @MattNavarra

I’m no UI expert…

But this is a mess

945

57Mar 16 · 12:30 PM

Amanda Natividad @amandanat

I am pretty sure this is an unpopular opinion, but I honestly don’t mind my “For you” tab.

769

57Mar 15 · 8:09 PM

Harry's Marketing Examples @GoodMarketingHQ

Good copy is falsifiable.

266

23Mar 17 · 6:24 AM

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Marketers:

Here are a bunch of power words to include in your marketing:

- Luxurious
- Genius
- Discover
- Latest
- Life-changing
- Shocking
- Surprising
- Irresistible
- Bold
- Exciting
- Quick-start
- Exposed
- Frenzy
- Wild
- Free
- Forever
- Affordable

Use them!

241

46Mar 15 · 1:43 PM

Andrea Bosoni @theandreboso

Suggesting people who has been laid off to start their own thing is a bad idea.

A profitable online business requires a different set of skills than being employed.

Driving traffic. Writing copy. Growing a following. Designing a website. Building an email list. You need to know… twitter.com/i/web/status/1…

252

19Mar 15 · 5:23 AM

Lenny Rachitsky @lennysan

I think @sriramk does not like the Jobs To Be Done framework

254

11Mar 15 · 12:34 PM

Katelyn Bourgoin @KateBour

Most haters aren’t creators

Don’t let people pull you down who are too afraid to even stand up

213

32Mar 18 · 9:06 AM

Aleyda Solis 🇺🇦 @aleyda

I’m often asked how I get so much done. Welp, the secret is out I guess 👀👇

199

0Mar 15 · 10:47 AM

Aazar Shad @Aazarshad

Steal my 7 Facebook Ads ideas proven to work:

1. Us vs them
2. Founder story
3. Before and after
4. three reasons why
5. Press release screenshot
6. Static Image with the core benefit
7. Problem - Agitation - Solution UGC

Example of each ad-types with the breakdown:

149

20Mar 15 · 2:50 AM

Rand Fishkin @randfish

We all knew SEO would eventually come to...

this:

147

17Mar 17 · 3:13 PM

hiten.eth @hnshah

Developers constantly feeling “behind” because of all the action happening with AI is quite a bullish sign for the future of software. It is starting to feel like so many use cases will be up for grabs from incumbents who don’t adapt fast.

15Mar 17 · 12:15 PM

Taylor Lagace @TaylorLagace

Making only ONE small change, we decreased our client’s CPA on the exact same creative by 45.56%.

Try this strategy out for yourself. 👇

20Mar 17 · 4:08 PM

Daniel Murray @Dmurr68

Facebook Ads is NOT the best channel.

LinkedIn Organic is NOT the best channel.

TikTok is NOT the best channel.

The best channel is where your audience is.

Focus on where they are.

Not where your competitors are.

Not where other marketers are.

Be audience focused.

16Mar 14 · 12:34 PM

Nik Sharma @mrsharma

Later today, @moizali and I are interviewing @BYahalom, the President of @trueclassictees!

In 2 years, TCT has:

• Scaled profitably to over $150M in rev.
• Built a business on Meta ads
• Rewritten the performance marketing playbook

What should we ask Ben?! Drop it 👇

5Mar 15 · 12:18 PM

Kevin_Indig @Kevin_Indig

Instead of wondering whether Chat GPT’s prediction of search volumes are correct, wonder why we still use keyword search volume 🥴.

Much better: traffic to the top ranking page(s) for the main keyword.

4Mar 15 · 9:05 AM

Tim Soulo 🇺🇦 @timsoulo

Unlimited paid time off...

I'd love to hear from folks who have this policy at their company.

Do people take more or less vacation as a result of this policy?

Did anyone try to abuse the "unlimited" part?

3Mar 15 · 3:00 AM

Joel Klettke @JoelKlettke

Yesterday @JHTScherck showed me the best example of a prescriptive, "Go-and-do-this" customer success story I've ever seen.

The company? @mutinycorp.

Let's take a look at what makes these so exceptional:

3Mar 16 · 7:49 AM

Ross Simmonds @TheCoolestCool

You’re not just competing with brands trying to rank in Google.

You’re competing with 5 ads, the Wikipedia snippet, the carousel with competitor products, the carousel of YouTube videos and the ‘people also search for’ block showing up all BEFORE we reach the organic results.

6Mar 17 · 10:57 AM

Kristen LaFrance @kdlafrance

A lil late, but here we are 🥁🥁

My Expo West 2023 trends include:

🥡 Asian influence
🥐 European delicacies
🥞 Breakfast, baby
🧑‍🍳 The Chic Chef
🤌 Cacio e pepe
🧠 Brain, gut, bloat
🍬 Kid snax for adults
🧋 Iced tea (boba and bobaless)
☕️ Coffee lives on

Let's eat 👇

4Mar 15 · 2:26 PM

Corey Haines @coreyhainesco

Sometimes marketing is just about throwing spaghetti at the wall and seeing what sticks.

3Mar 14 · 7:45 PM

Matthew Kobach @mkobach

I became a much better copywriter by tweeting twice a day for over a year. Bonus was that I gained a sizable Twitter following in the process.

3Mar 18 · 6:59 AM

JH Scherck @JHTScherck

Through @contentking we have learned that 1) things break all the time 2) content decay, especially in fast moving industries, is very real and happens a lot quicker than I thought 3) most in house teams don't have visibility into this - at all.

1Mar 16 · 6:09 PM

Jimmy Daly @jimmy_daly

we've been using @Upwork for some small projects recently and I've been really impressed. the liquidity is insane—you can be matched with a contractor and be chatting with them in a few min.

2Mar 16 · 12:30 PM

Jay Acunzo @jayacunzo

I’ve been operating at fractional capacity for 4 years.

Every so often, I remind myself of that. Between parenting 2 tiny humans + a pandemic, everything you’ve seen me create for 4 years has been me running at ~50-60%.

I can’t wait to show you what I can do at 100%.

1Mar 16 · 12:40 PM

#MarketingTwitter

Scalista Marketing @Scalista_com

#MarketingTwitter - #Marketing 101:
Want to know more about how to optimize your marketing efforts? Here are some tips to get you started:🧵

1️⃣ Track your performance regularly.

2️⃣ Track your competitors performance.

3️⃣ Utilize specific marketing tactics for specific goals.

0Mar 18 · 11:55 PM

Suntech Information Technologies Pty Ltd @SuntechITGlobal

Build: An Unorthodox Guide to Making Things Worth Making by Tony Fadell

Keep on reading: suntechit.com.au/blog/build-mak…

#business #Marketing #marketingtips #marketingtwitter #selling #Entrepreneurs #books #startup #readAwrite #Readers

0Mar 18 · 10:00 PM

Anowar Hossain @ahsorker

A good social media marketing strategy has clear goals, specific plans to reach those goals, and must be measurable.
#socialmedia
#marketingtwitter
#Digital

0Mar 18 · 1:57 PM

Sheeva Azma @SheevaAzma

White papers can have different goals and formats. #MarketingTwitter #WritersCommunity #SciComm fancycomma.com/2023/03/18/whi…

0Mar 18 · 10:18 AM

Matthew Coleman @matthewjcoleman

43% Of Business Owners and Digital Marketers Report an Sms Click-Through Rate of Between 20 -35%

"14+ SMS Marketing Statistics You Need to Know (2022)" buff.ly/3FcyaeD

#MarketingStrategy #marketingtwitter #ecommerce #sms

0Mar 18 · 7:12 AM

Mohd. Imran (乇мմ™) @TheSoulfulEMU

Let’s go 🥂 The safest #MarketingTwitter tool you need right now👉🏼 @BTweeps_ ⚙️

🎁 BTweeps.com

UNLIMITED Twitter Accounts 😮
ROCKSTAR SUPPORT ⚡️
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#Automation #SocialMedia #NFT #Entrepreneur #TwitterApp #Leadership #Art #ChatGPT #Business #BTweeps

5Mar 18 · 6:33 AM

Solent Sky Services™ | Pro Drone Pilots @thedronepilots

We're looking for a freelance copywriter/designer with knowledge of SEO to work with our team 🚁

#Portsmouthuk #marketingtwitter

1Mar 18 · 6:14 AM

Fiscal Fitness @MyFiscalFitness

5 Simple Tips To Maximize Your Modern Marketing myfrugalbusiness.com/2021/07/what-a…

#MarketingTips #MarketingStrategy #MarketingTwitter #MarketingDigital #DigitalMarketing #Marketing #CMO

0Mar 18 · 4:57 AM

American Marketing Association (AMA) | Boston @amaBoston

Save the date: Next month @anotheragepro joins AMA Boston with @Newfangled_BOS to focus on Video Marketing.

Thursday April 27th starting at 6:00pm EDT

More details to come! - Brian

#MarketingTwitter #BostonMarketers #VideoMarketing