Reshu RathiMar 18
Mailbrew Marketing Weekly - Marketing Weekly #119
19
Sunday March, 2023
👋 Good day!
Here's your weekly marketing brew. ☕️
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Blogs
How User Research Helps You Win Before a New Product Launch
Revolutionize Your Freelance Marketing Strategy with The 4 P’s
Gregory D. WelchMar 17
Why every brand should clarify the benefit of its benefit
Dan SalvaMar 16
When Should Customized Products Be Returnable?
Alan MorantzMar 15
“Churn” Means Your Business is Losing Money. Here is How to Fix It
Holmes NguyenMar 14
How to Stick to a Schedule, Even If You Lack Writing Confidence
Sonia SimoneMar 16
It’s tricky to stick to a schedule when you can see all of the flaws in your own writing. So,...
The post How to Stick to a Schedule, Even If You Lack Writing Confidence appeared first on Copyblogger.
How to grow your list (with good leads)
Joanna WiebeMar 16
For startups and small businesses that self-fund / bootstrap everything. Not for big-budget businesses. ❌ Do not give away an ebook. ❌ Do not spend money on subscribers from Meta or LinkedIn. ✅ Borrow other people’s lists. ✅ Use a smart lead-gen tool / pop-up on your site. Circa Feb …
Creators Unlocked: Jayde Powell on Showing Up Authentically As A Creator
Tamilore OladipoMar 16
What is 🔓 Creators Unlocked?
🔓 Creators Unlocked is a content series that delves into the world of creators to uncover the stories behind their social media posts.
Through in-depth interviews with various creators, the series seeks to provide a deeper understanding of the creative process and the challenges of
2 Types of Content Marketing KPIs You Should Track (Separately)
Mateusz MakosiewiczMar 17
For this concept to work, selecting which KPIs to monitor carefully is essential. Here are a few input and output KPI ideas you can use for your content marketing. These are your resources: the content you produce and…
Read more ›
Maybe You Need a Fractional Marketing Director — Not a Fractional CMO
Amanda NatividadMar 14
I recently blurted out during a webinar that company leaders should think beyond the role of fractional Chief Marketing Officer (fCMO) — and instead consider other fractional roles. Someone followed up to ask me about the downsides to fCMOs, and then I suddenly remembered my past experiences in working with …
Newsletters
Podcasts
How To Scale Your B2B Marketing Strategy
ducttapemarketing.comMar 17
In this episode of the Duct Tape Marketing Podcast, I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Previously he founded and grew a marketing agency, and pivoted it into a SaaS company, growing it into one of the top three …
Ethan wrote a book! | What does it take to write a book?
In this week's episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn _ethan) talk about Ethan's new book, In Case You Forget. They also discuss the mental journey from idea to execution of what it takes to write one.
PESO Update with Gini Dietrich
John Wall and Christopher PennMar 17
In this Marketing Over Coffee: Learn about media types, the strategies for them and more! Direct Link to File Brought to you by our sponsor: LinkedIn and The Mailworks Defining PESO – Why was it created? What does it mean? 6:45 LinkedIn – We’ve got a special offer for Marketing …
Why you shouldn't add links to your social posts
Here’s a question that puzzles most social media users …
Why do some of my posts get more views than others?
It’s a difficult question to answer. Each social network has a different algorithm. Each algorithm promotes and demotes posts in their own unique way. We’ve spent months analyzing reach …
GPT-4 is out. THIS IS MONUMENTAL! Or is it?
I have been testing gpt4.0 for a couple of hours today. Having GPT3.5 pulled up in a tab 100% of the time, I did not expect GPT-4 to be a substantial change to most of the things I currently use chatgpt for.
Some of my most common uses:
- "Rewrite …
Only Marketing Resources Needed for Social Media!
I try to capture the best resources for marketers every week, Here’s resources I believe most of you haven’t discovered + they are officially created by the platforms.
Tiktok Free Resources
- Tiktok Keywords Library: To find what keywords are most used & have highest CPM.
- Tiktok Insights Library: You can …
I spent 4 Days Reading 32+ Marketing Reports. Here’s What I learned (Part-1)
1. Insights Regarding Video Marketing
- 96% of marketers believe optimal length for a marketing video is under 10 minutes. (2022, Hubspot)
- 48% of marketers believe video integrations into websites improve Search rankings. (2023, Mcuser)
- Marketers focus on Repurposing of long-form content like Webinars & live events to create B2B content …
Marketing Jobs on the Swipe Files Job Board →
GPT-4
We’ve created GPT-4, the latest milestone in OpenAI’s effort in scaling up deep learning. GPT-4 is a large multimodal model (accepting image and text inputs, …
Joel Klettke RT @dennishegstad: it looks like GPT-4 is now live 🤖 openai.com/research/gpt-4
Aleyda Solis 🇺🇦 “GPT-4 is a large multimodal model (accepting image and text inputs, emitting text outputs) that, while less capable than humans in many real-world s…
Kevin_Indig Sign up for the waitlist: openai.com/research/gpt-4
The next generation of AI for developers and Google Workspace
Introducing new generative AI capabilities in Google Cloud and Google Workspace, plus PaLM API and MakerSuite for developers.
Kevin_Indig Google’s integration of generative AI with Docs is just the first step. G Docs and Word need to change with a higher emphasis on editing and quality…
Aleyda Solis 🇺🇦 Google is introducing new AI-powered features in Google Workspace: “In Gmail and Google Docs, you can simply type in a topic you’d like to write ab…
/cdn.vox-cdn.com/uploads/chorus_asset/file/23951351/STK043_VRG_Illo_N_Barclay_5_Meta.jpg)
Google's John Mueller Offers Hreflang SEO Advice
John Mueller of Google posted a super detailed response to an hreflang implementation question on Reddit. The response is so detailed, I am afraid that …
SEO Low Hanging Fruit #SearchLove
Learn how to see results faster in your SEO Process by implementing an SEO low hanging fruits framework.
Twitter’s Working on a New Option to Show You Why You’re Seeing Each Tweet in Your Feed
Twitter users have expressed frustration at the seemingly random tweets appearing in their feeds.
Amanda Natividad @amandanat
I am pretty sure this is an unpopular opinion, but I honestly don’t mind my “For you” tab.
769
57Mar 15 · 8:09 PM
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond
Marketers:
Here are a bunch of power words to include in your marketing:
- Luxurious
- Genius
- Discover
- Latest
- Life-changing
- Shocking
- Surprising
- Irresistible
- Bold
- Exciting
- Quick-start
- Exposed
- Frenzy
- Wild
- Free
- Forever
- Affordable
Use them!
24146Mar 15 · 1:43 PM
Andrea Bosoni @theandreboso
Suggesting people who has been laid off to start their own thing is a bad idea.
A profitable online business requires a different set of skills than being employed.
Driving traffic. Writing copy. Growing a following. Designing a website. Building an email list. You need to know… twitter.com/i/web/status/1…
25219Mar 15 · 5:23 AM
Lenny Rachitsky @lennysan
I think @sriramk does not like the Jobs To Be Done framework
25411Mar 15 · 12:34 PM
Katelyn Bourgoin @KateBour
Most haters aren’t creators
Don’t let people pull you down who are too afraid to even stand up
21332Mar 18 · 9:06 AM Aleyda Solis 🇺🇦 @aleyda
I’m often asked how I get so much done. Welp, the secret is out I guess 👀👇
1990Mar 15 · 10:47 AM
Aazar Shad @Aazarshad
Steal my 7 Facebook Ads ideas proven to work:
1. Us vs them
2. Founder story
3. Before and after
4. three reasons why
5. Press release screenshot
6. Static Image with the core benefit
7. Problem - Agitation - Solution UGC
Example of each ad-types with the breakdown:
14920Mar 15 · 2:50 AM
hiten.eth @hnshah
Developers constantly feeling “behind” because of all the action happening with AI is quite a bullish sign for the future of software. It is starting to feel like so many use cases will be up for grabs from incumbents who don’t adapt fast.
9815Mar 17 · 12:15 PM
Taylor Lagace @TaylorLagace
Making only ONE small change, we decreased our client’s CPA on the exact same creative by 45.56%.
Try this strategy out for yourself. 👇
8520Mar 17 · 4:08 PM
Daniel Murray @Dmurr68
Facebook Ads is NOT the best channel.
LinkedIn Organic is NOT the best channel.
TikTok is NOT the best channel.
The best channel is where your audience is.
Focus on where they are.
Not where your competitors are.
Not where other marketers are.
Be audience focused.
7516Mar 14 · 12:34 PM
Nik Sharma @mrsharma
Later today, @moizali and I are interviewing @BYahalom, the President of @trueclassictees!
In 2 years, TCT has:
• Scaled profitably to over $150M in rev.
• Built a business on Meta ads
• Rewritten the performance marketing playbook
What should we ask Ben?! Drop it 👇
795Mar 15 · 12:18 PM Kevin_Indig @Kevin_Indig
Instead of wondering whether Chat GPT’s prediction of search volumes are correct, wonder why we still use keyword search volume 🥴.
Much better: traffic to the top ranking page(s) for the main keyword.
774Mar 15 · 9:05 AM
Tim Soulo 🇺🇦 @timsoulo
Unlimited paid time off...
I'd love to hear from folks who have this policy at their company.
Do people take more or less vacation as a result of this policy?
Did anyone try to abuse the "unlimited" part?
713Mar 15 · 3:00 AM Joel Klettke @JoelKlettke
Yesterday @JHTScherck showed me the best example of a prescriptive, "Go-and-do-this" customer success story I've ever seen.
The company? @mutinycorp.
Let's take a look at what makes these so exceptional:
643Mar 16 · 7:49 AM
Ross Simmonds @TheCoolestCool
You’re not just competing with brands trying to rank in Google.
You’re competing with 5 ads, the Wikipedia snippet, the carousel with competitor products, the carousel of YouTube videos and the ‘people also search for’ block showing up all BEFORE we reach the organic results.
546Mar 17 · 10:57 AM
Kristen LaFrance @kdlafrance
A lil late, but here we are 🥁🥁
My Expo West 2023 trends include:
🥡 Asian influence
🥐 European delicacies
🥞 Breakfast, baby
🧑🍳 The Chic Chef
🤌 Cacio e pepe
🧠 Brain, gut, bloat
🍬 Kid snax for adults
🧋 Iced tea (boba and bobaless)
☕️ Coffee lives on
Let's eat 👇
454Mar 15 · 2:26 PM
Corey Haines @coreyhainesco
Sometimes marketing is just about throwing spaghetti at the wall and seeing what sticks.
403Mar 14 · 7:45 PM
Matthew Kobach @mkobach
I became a much better copywriter by tweeting twice a day for over a year. Bonus was that I gained a sizable Twitter following in the process.
383Mar 18 · 6:59 AM
JH Scherck @JHTScherck
Through @contentking we have learned that 1) things break all the time 2) content decay, especially in fast moving industries, is very real and happens a lot quicker than I thought 3) most in house teams don't have visibility into this - at all.
391Mar 16 · 6:09 PM
Jimmy Daly @jimmy_daly
we've been using @Upwork for some small projects recently and I've been really impressed. the liquidity is insane—you can be matched with a contractor and be chatting with them in a few min.
382Mar 16 · 12:30 PM
Jay Acunzo @jayacunzo
I’ve been operating at fractional capacity for 4 years.
Every so often, I remind myself of that. Between parenting 2 tiny humans + a pandemic, everything you’ve seen me create for 4 years has been me running at ~50-60%.
I can’t wait to show you what I can do at 100%.
341Mar 16 · 12:40 PM
Scalista Marketing @Scalista_com
#MarketingTwitter - #Marketing 101:
Want to know more about how to optimize your marketing efforts? Here are some tips to get you started:🧵
1️⃣ Track your performance regularly.
2️⃣ Track your competitors performance.
3️⃣ Utilize specific marketing tactics for specific goals.
10Mar 18 · 11:55 PM
Suntech Information Technologies Pty Ltd @SuntechITGlobal
Build: An Unorthodox Guide to Making Things Worth Making by Tony Fadell
Keep on reading: suntechit.com.au/blog/build-mak…
#business #Marketing #marketingtips #marketingtwitter #selling #Entrepreneurs #books #startup #readAwrite #Readers
10Mar 18 · 10:00 PM
Anowar Hossain @ahsorker
A good social media marketing strategy has clear goals, specific plans to reach those goals, and must be measurable.
#socialmedia
#marketingtwitter
#Digital
00Mar 18 · 1:57 PM
Sheeva Azma @SheevaAzma
White papers can have different goals and formats. #MarketingTwitter #WritersCommunity #SciComm fancycomma.com/2023/03/18/whi…
10Mar 18 · 10:18 AM
Matthew Coleman @matthewjcoleman
43% Of Business Owners and Digital Marketers Report an Sms Click-Through Rate of Between 20 -35%
"14+ SMS Marketing Statistics You Need to Know (2022)" buff.ly/3FcyaeD
#MarketingStrategy #marketingtwitter #ecommerce #sms
00Mar 18 · 7:12 AM
Mohd. Imran (乇мմ™) @TheSoulfulEMU
Let’s go 🥂 The safest #MarketingTwitter tool you need right now👉🏼 @BTweeps_ ⚙️
🎁 BTweeps.com
UNLIMITED Twitter Accounts 😮
ROCKSTAR SUPPORT ⚡️
💯 Risk-Free ❤️
#Automation #SocialMedia #NFT #Entrepreneur #TwitterApp #Leadership #Art #ChatGPT #Business #BTweeps
75Mar 18 · 6:33 AM
Solent Sky Services™ | Pro Drone Pilots @thedronepilots
We're looking for a freelance copywriter/designer with knowledge of SEO to work with our team 🚁
#Portsmouthuk #marketingtwitter
21Mar 18 · 6:14 AM
Fiscal Fitness @MyFiscalFitness
5 Simple Tips To Maximize Your Modern Marketing myfrugalbusiness.com/2021/07/what-a…
#MarketingTips #MarketingStrategy #MarketingTwitter #MarketingDigital #DigitalMarketing #Marketing #CMO
00Mar 18 · 4:57 AM
American Marketing Association (AMA) | Boston @amaBoston
Save the date: Next month @anotheragepro joins AMA Boston with @Newfangled_BOS to focus on Video Marketing.
Thursday April 27th starting at 6:00pm EDT
More details to come! - Brian
#MarketingTwitter #BostonMarketers #VideoMarketing
10Mar 18 · 4:00 AM Scalista Marketing @Scalista_com
#MarketingTwitter is a lot more interesting once you start understanding the science behind it
01Mar 18 · 2:02 AM
Email Marketing Jobs 📨 @Emailjobsio
📨 New job: Director of Lifecycle Marketing @ CoStar Group
👉 Read more @ emailjobs.io/jobs/director-…
#emailmarketing #jobsearch #jobs #email #marketingautomation #emailjobs #marketingtwitter
00Mar 17 · 3:00 PM
Mohamed Muraj @MohamedMuraj
Meta verified is now available. Join the waitlist 👇
about.meta.com/technologies/m…
#MarketingTwitter #SocialMedia
20Mar 17 · 2:19 PMThanks for reading!
Have a great week. 🤓
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
Key phrases
Gini Dietrich John Wall
Fractional CMO Amanda NatividadMar
Deep Dive Shannon SankeyMar
fractional Chief Marketing Officer
most social media users
Writing Confidence Sonia SimoneMar
Duct Tape Marketing Podcast
Swipe Files Blogs
Gregory D WelchMar
smart leadgen tool
output KPI ideas
Newsletters Carnage Issues
fmCopyblogger Media LLCMar
Fractional Marketing Director
Fractional CMO Marketing
other fractional roles
Freelance Marketing Strategy
weekly marketing brew
modern email client
Coffee Marketing Podcast
social media posts
The Copyblogger Podcast
Content Marketing KPIs
Older messages
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Here's Why Posting Personal Content On LinkedIn Is A Terrible Idea • 46 Mini Marketing Hacks to Try, Apply, and Benefit for the Rest of 2023 (Do One Per Week!) • Top 12 Questions to Ask During a
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Decathlon — a Sports Brand's Playbook for India • Advanced Storyboarding with AI • 5 Simple Ways To Monetize Your Newsletter TODAY • 10 Steps To Explode Your Content's Visibility On Targeted
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