Danielle Spinks EarlMar 23
Mailbrew Marketing Weekly - Marketing Weekly #120
26
Sunday March, 2023
👋 Good day!
Here's your weekly marketing brew. ☕️
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
Blogs
A Message Enjoyed is a Message Remembered
The 15 Most Powerful Examples of Thought Leadership Content
Jean-marc BuchertMar 23
The Best Way to Build A Brand People Love? Throw an Audience Away
Toby McinnisMar 23
From £28K to £343K MMR in 18 Months
Daphne TidemanMar 23
Classic Marketing Funnel is a Strategy for Failure
Azhar ShahMar 23
3 Fundamental Editorial Standards for Any Serious Publication
Stefanie FlaxmanMar 23
I’m a “go big or go home” kind of gal. And when it comes to content marketing today that translates...
The post 3 Fundamental Editorial Standards for Any Serious Publication appeared first on Copyblogger.
To Niche or Not To Niche: Guidance from Creators on Picking A Lane
Tamilore OladipoMar 23
In this article, we'll explore both sides of picking a niche and guide you on how to find one that works for you.
Spy on Your Competitors (How Do You Do It?)
Chris HainesMar 24
It’s simple—you can use a tool like Ahrefs to find out. If you want to get an overview of the organic search competition in your industry, the first step is to identify your competitors. It takes less than 30…
Read more ›
How Exer Health Used SEO to 8X Qualified Traffic and Take on the Blue Ocean Market
Ajdin Perco and Nathalie SchransMar 20
Regulatory changes that create new, uncontested markets is a tale as old as the world of startups. But that doesn’t make these blue ocean opportunities any easier to exploit, especially for startups like Exer Health, a motion analysis AI tool, that operate in the healthcare niche. Long B2B sales cycles, …
Is SEO Worth It? An In-Depth Breakdown of the Costs and Benefits
Devesh KhanalMar 21
Search engine optimization (SEO) is a uniquely valuable channel for many businesses because it offers two key benefits that many other marketing channels lack: 1. The results are evergreen: When SEO is done well, once you rank for keywords that bring in traffic, leads, and customers, they continue generating this …
Newsletters
Out of This World 🪐
Shannon SankeyMar 23
Rebrands, reminder ads, and rockets.
The post Out of This World 🪐 appeared first on Carney.
Podcasts
Exploring The Art Of Messaging
ducttapemarketing.comMar 23
In this episode of the Duct Tape Marketing Podcast, I interview Henry Adaso. Henry Adaso is an award-winning marketing leader with over 15 years of experience. A former music journalist, he is a natural storyteller and an innovative marketer. He is currently head of marketing for CEMEX USA and …
When to charge for your content | Subscriptions, Newsletters, and Membership Sites
On this week's episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn _ethan) talk content monetization. They discuss what and why people subscribe to content on the internet.
Everybody ChatGPT Tonight
John Wall and Christopher PennMar 23
In this Marketing Over Coffee: Learn about GPT-4, PaLM, BARD, LinkedIn, 3D Food and more! Direct Link to File Brought to you by our sponsor: LinkedIn and The Mailworks GPT-4 Coming Soon Google PaLM integrations into Google Docs, Gmail and BARD Copilot GPT into Office ChatGPT better than a Search …
This structure had done wonders for my past clients. Hope it helps you too.
- People who have never heard of the brand - Brand intro, product demo, blog posts.
- People who have heard of the brand - Product demos, influencer videos, review videos.
- People who have shown interest - Testimonials & reviews, unboxing, special offers.
- People who have purchased - up-sell cross-sell, UGC &reviews, …
🤦 Boss at the Digital Marketing and Tech company I work at has instructed us to update ALL of our clients keywords using ChatGPT.... How bad of an idea is this?
Note: I personally think this is the worst possible way to generate keywords and think he has no idea what he is doing. ..... but I want to hear it from others in the industry.
Things to note:
- We are not instructed to include locations.
- We DO have access to …
Any advice for a one man marketing team that can't get the rest of the company on board with "newer" marketing methods?
I'm the entire marketing department for a commercial real estate brokerage. I'm trying to get us more consistent on social media and content production. I've done everything i can without their help but everything we put out could be 100 times more effective if the agents got involved. I had …
Marketing Jobs on the Swipe Files Job Board →
ChatGPT plugins
We’ve implemented initial support for plugins in ChatGPT. Plugins are tools designed specifically for language models with safety as a core principle, and help ChatGPT …
New Microsoft Loop app is built for co-creation | Microsoft 365 Blog
The Microsoft Loop app is a transformative co-creation experience that brings together teams, content, and tasks across tools and devices.
Publishers Prepare for Showdown With Microsoft, Google Over AI Tools
Media executives want compensation for the use of their content in ChatGPT, Bing and Bard. Search companies say they will drive traffic to publishers.
Twitter Blue subscribers will be able to hide their checkmarks to avoid shaming and mockery | Boing Boing
In the land of the Tweetees, where the birdies tweet all day, Lived Horsey McElon McMean, who had a cunning plan underway. He built a …
Geekout Newsletter
The World’s Most Useful Newsletter for Social Media Managers
Competing with giants: An inside look at how The Browser Company builds product | Josh Miller (CEO)
Josh Miller is the CEO and co-founder of The Browser Company, where he helped build Arc, my go-to web browser. In today’s episode, we get …
Matt Navarra @MattNavarra
Twitter Blue subscribers will be able to hide their blue checkmarks to avoid the shame boingboing.net/2023/03/23/twi…
15.5k
3.1kMar 24 · 3:11 AM
Julian Shapiro @Julian
I saw a famous YouTuber crying his eyes out in a thumbnail
I clicked
He's notorious for calling out fake sales claims
Here, he tests $4K headphones said to play music so intensely they make you involuntarily cry. He roasts 'em.
Then 11min later, he cries. Why do they work? 🧵
3.2k343Mar 24 · 10:07 AM
Matthew Kobach @mkobach
My wife just had a job interview where she was told she was “too young and too pretty” to be on the hiring manager’s team.
In case you’re wondering how the job market is fairing at the moment.
86263Mar 22 · 11:15 AM
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond
ChatGPT-4 is the most powerful tool in the WORLD.
Here are 5 prompts you can steal to 5x your sales and marketing efforts 👇
1. Generate a list of [number] effective ways to increase sales in [industry/niche].
Context:
Industry/niche — [your industry/niche here]
Current sales… twitter.com/i/web/status/1…
45267Mar 24 · 8:47 AM
hiten.eth @hnshah
People in tech keep saying they are overwhelmed with all that’s happening in AI right now. I don’t recall a time in the last 20 years when people have had a similar sentiment. AI advancements today feel very different than anything else we’ve seen in recent times.
38532Mar 24 · 9:50 AM
Amanda Natividad @amandanat
Who wants an AdWorld pass?!
I'm speaking virtually to 20k+ marketers, advertisers and founders next week.
And I have 2 comped passes!
To win: like & comment your fave emoji. I'll choose a winner in 9 hours.
(Don't worry, I don't care to check whether you follow me. 😂)
29518Mar 22 · 9:28 AM
Katelyn Bourgoin @KateBour
Twitter is brain food if you follow the right people 🧠
Tag ONE account everyone should follow if they wanna get smarter
21712Mar 23 · 5:52 PM
Andrea Bosoni @theandreboso
The new Bing really impressed me yesterday.
Someone asked how to create a Chrome extension using a specific tool.
Bing replied something like “hey, this guy just wrote a thread on Twitter explaining how he created a Chrome extensions using that tool, check it out”.
Not only… twitter.com/i/web/status/1…
1569Mar 25 · 7:58 AM
Alex Garcia 🔍 @alexgarcia_atx
Don't tell the reader what to do.
Invite the reader to join others just like them.
Tell < Invite
1528Mar 22 · 11:15 AM
Ross Simmonds @TheCoolestCool
I’m convinced that right now thousands of unknown / underrated yet great creators aren’t struggling to create great content. They’re struggling to get their content in front of the right audiences because they don’t understand distribution or marketing.
I’m gonna change that.
1216Mar 22 · 2:49 PM
Jay Acunzo @jayacunzo
I have tried to tweet a few things today, and none of them are showing up. Can you say hi if you actually see this? Or hit like?
(I'm sorry this looks like engagement bait, but it's genuinely what has happened: I shared a bunch of stuff, and now I can't find it. Twitter 2.0...)
970Mar 23 · 12:21 PM
Taylor Lagace @TaylorLagace
Scripted UGC is building a fraudulent ecosystem around your brand.
Customers can see right through creators who are only talking about you because they’ve been paid to do so.
Here are the 3 best ways to get authentic UGC from genuine lovers of your brand.
7521Mar 23 · 4:00 PM
Nik Sharma @mrsharma
New productized service from @JoinOpenStore:
• You give them full control to run your Shopify store
• OS will handle ops, ads, CX & logistics
• After 1 year, you can opt out or sell your biz to OS
• Designed for founders who want to take a break
Do you think it'll work?
Keith Rabois @rabois
Excited to launch a solution for all the challenges of building a Shopify brand: businessinsider.com/keith-rabois-s…
826Mar 22 · 8:48 AM
Rand Fishkin @randfish
Got photos taken this week by the amazing @rachelcrowl
Any opinions on which one I should (or shouldn't) use?
671Mar 24 · 10:33 AM
Benji Hyam @benjihyam
Marketers are funny.
Once they’ve found something that works, instead of doubling down on it, they’ll test unproven tactic after tactic to try to find something even better.
Many marketers suffer from shiny object syndrome— Focusing on what sounds cool over what works.
583Mar 24 · 9:42 AM
Aleyda Solis 🇺🇦 @aleyda
Que bien me la he pasado hoy en el #seotalks espectacular 👏 charlando sobre SEO & IA con @seostratega @cris_aranda_ @chuisochuisez @Lu1sma … y compartiendo con nuevos y viejos amigos SEOs y un grandísimo grupo de #mujeresenseo 💪🤩 muchas gracias!
5010Mar 24 · 2:57 PM
Aazar Shad @Aazarshad
I made a @thesamparr move. He asks for a gentlemen's agreement on the MFM pod.
I did the same thing for my newsletter. I stole the copy style and asked people to share it.
It's been 3 hours since I sent this newsletter.
Man, it's already working.
600Mar 23 · 7:34 AM
Miles Beckler @milesbeckler
Build a strong personal brand and you're truly free.
432Mar 25 · 4:00 PM
Joel Klettke @JoelKlettke
Peers in the space have had 40% or more of their clients go on pause.
Can’t really mince words: It’s rough out there right now.
450Mar 24 · 7:19 AM
Kevin_Indig @Kevin_Indig
Hmmm I don't think Bard is that good tbh...
Also did an hour-long comparison against the new Bing with Eli yesterday.
We recorded the whole thing and also found Bing to be much better.
371Mar 22 · 6:53 AM
Eric @Yingqi7Wang
🇪🇺 UEFA #Euro2024 Match Day
#Liechtenstein vs #Iceland 🇱🇮 ⚽️ 🇮🇸
🔴 Live Stream on Joyful IPTV
#vamosjax #classof2024 #compete #smackdown #smallstreamer #rodserling #greatcoach #footballplayer #yotes #marketingtwitter #vtuber #losverdes
40Mar 25 · 10:03 PM
Suntech Information Technologies Pty Ltd @SuntechITGlobal
What really would you do when you were to talk about something which was actually difficult? This is a detailed guide on how to handle difficult conversations.
Keep on reading: suntechit.com.au/blog/difficult…
#business #Marketing #marketingtips #marketingtwitter #selling
00Mar 25 · 10:00 PM
Mega Upsell @fitraMega2
Check my post
getdirectresearch.com/2022/12/28/lin…
And Get Premium Leads And High-Ticket Sales
jvz2.com/c/1453367/3809…
#LinkedIn #MarketingAutomation #marketingtwitter #Sales #LeadGeneration
00Mar 25 · 8:33 PM Mega Upsell @fitraMega2
Find Out How We Took A Brand New LINKEDIN Account With LinkoMatic & Get Premium Leads And High-Ticket Sales
jvz2.com/c/1453367/3809…
#LinkedIn #MarketingAutomation #marketingtwitter #Sales #LeadGeneration
00Mar 25 · 8:31 PM Mega Upsell @fitraMega2
LinkoMatic
jvz2.com/c/1453367/3809…
Find Out How We Took A Brand New LINKEDIN Account With LinkoMatic & Get Premium Leads And High-Ticket Sales
#LinkedIn #MarketingAutomation #marketingtwitter #Sales #LeadGeneration
00Mar 25 · 8:31 PM
Nate Lorenzen @anatelorenzen
#marketingtwitter in a nutshell.
You’re wrong for running ads differently from how I run ads.
00Mar 25 · 8:00 PM
Saurabh Singh @Saurabh56434782
Best influencers marketing strategy and campaign if you want contact us
Best research and plan as per requirement and your product
#InfluencerMarketing #startups #marketingtwitter @peakbengaluru
00Mar 25 · 1:18 PM
Mario da Luz/Media Buyer @MariodLuzgestao
#LoveIsBlind #marketingtwitter #marketplace #MarketingDigital O medo do resultado insuficientes com a gestão de tráfego pago no seu negócio.
mariodaluzmediabuyer.blogspot.com/2023/03/o-medo…
00Mar 25 · 11:58 AM
suzy anaya @AnayaSuzy
Creative Co-Op Decorative Ceramic Ginger Jar with Lid, Blue and White
This delicately crafted ginger jar showcases a modern
homes-decors.com/product/creati…
#twitterposts #twittermarketing #marketingtwitter #onlineshopping #OnlineMarketing #MarketingDigital #homedecor
10Mar 25 · 11:47 AM
James Webb @Jameserrr9
The 7 essential steps to a sucesfull Social Media Marketing strategy #snhusmm #marketing #digitalmarketing #marketingtwitter #marketingtips
00Mar 25 · 11:41 AM
posttosocial.com @posttosocial
Creating and executing a Twitter strategy is essential. And your Twitter account is a critical part of that strategy. PostToSocial generates engaging content that drives traffic to your Twitter and website.
#marketingtwitter #ENTREPRENEURS #SOCIALMEDIA
posttosocial.com/#contact-us
30Mar 25 · 10:58 AM
Moor Power Marketing @moor_power
Who’s the target audience?
What would be the pricing rate?
Will the quality of clothing be the same in stores?
Are ALL @hmusa stores going to carry it or only select stores?
If so, which neighborhood demographic would have it?
#marketingtwitter
00Mar 25 · 10:42 AMThanks for reading!
Have a great week. 🤓
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
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