Mailbrew Marketing Weekly - Marketing Weekly #118

Cheating On Your Job • The Six Strategies I use to Get an Open-Rate of 60% in My Email List • What Strong Brands Can Learn from Strong Marriages • Fix These 7 Newsletter Mistakes Today • A Recipe for Success: 7 Essential SEO Elements • Are Content Creators Entrepreneurs? • 3 Steps to Use LinkedIn to Make Connections and Grow Your Personal Brand • 23 SEO Questions to Ask New Clients + Questionnaire Template • NEW: Custom Search & Custom Audiences Offer Incredible New Ways to Use SparkToro • The Quality Cliff: A Mental Model for CMOs
12
Sunday March, 2023

👋 Good day!

Here's your weekly marketing brew. ☕️

⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files


Blogs

Are Content Creators Entrepreneurs?
Stefanie FlaxmanMar 9

Are content creators entrepreneurs? Four simple words, one big question. And the answer to that question is a favorite of...

The post Are Content Creators Entrepreneurs? appeared first on Copyblogger.

3 Steps to Use LinkedIn to Make Connections and Grow Your Personal Brand
Tamilore OladipoMar 9
In this article, we will walk through three steps to use LinkedIn to build your personal brand with advice from experts.
23 SEO Questions to Ask New Clients + Questionnaire Template
Jenny AbouobaiaMar 10
After working with a number of SEO agencies and as a freelancer, I’ve found that asking the right questions at the start of a (potential) cooperation is key to getting started with a successful campaign quickly and easily. We’re going
Read more ›
NEW: Custom Search & Custom Audiences Offer Incredible New Ways to Use SparkToro
Rand FishkinMar 7
Three years ago, if you wanted to uncover which podcasts Data Scientists listened to, or find out which social accounts were most followed by people who talk about Organic Chemistry, you’d need months of surveys, interviews, and manual data collection. Then, in April of 2020, SparkToro launched, and high-quality answers …
The Quality Cliff: A Mental Model for CMOs
Ryan LawMar 8

When does it make sense to invest in content quality? When is the time and expense—the research and interviewing, editorial review, structuring and optimisation, UX and design—worthwhile? And when is it not necessary? These are hard questions to answer, and something every marketing leader has to wrestle with. Here’s a …


Newsletters

Do The Math
Shannon SankeyMar 9

AI is all fun and games.

The post Do The Math appeared first on Carney.


Podcasts

Unveiling The Mystery Of Effective Selling

IIn this episode of the Duct Tape Marketing Podcast, I interview David Newman. He's the founder of the Do It! MBA mentoring program and the host of The Selling Show, a top-rated business podcast. He is the author of the business bestseller Do It! Marketing, and his new …

Is social media needed to build a successful business?
anchor.fmCopyblogger Media LLCMar 7

On this episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn _ethan) go head-to-head on what they think it takes to build a successful business. How necessary is social media when it comes to building a successful business?   

Check out our company here → https://plzdm.me/

ChatGPT and Crocs Genius Upsell
John Wall and Christopher PennMar 9

In this Marketing Over Coffee: Learn about ChatGPT Propmts, TikTok Insights, Lil Pump and more! Direct Link to File Brought to you by our sponsor: LinkedIn All ChatGPT all the time – Chris covering at Martechopia London – use discount code: marspeaker20 How ChatGPT Works SEO Settings for LinkedIn Articles …

Audience Season 2 Trailer
3clips.castos.com3 Clips Podcast by CastosMar 6
Audience is a Castos original series that goes behind the scenes of all kinds of different podcasts to explore great audio. Season 2 is available anywhere you get…

LinkedIn Just Announced 5 Major Updates & Google + Snapchat have Introduced AI Features (Hot Changes in Marketing)

Top 5 Updates of last Week:

  • Facebook launches 90secs reels, memory prompts for reels & more .
  • Tiktok earned $205 million more than Meta, Twitter, Snap combined on in-app purchases.
  • Snapchat’s AI Bot integration with ChatGPT is here.
  • Pinterest is testing a premium Ad Format with an schedule.
  • Twitter’s Previous …
Advice To Young Marketers

This is a list of recommendations and appropriate annual income for marketers starting their careers.

Please note, I am a huge proponent of freelancing / moonlighting on the side. Your full time job is just your biggest client.

To work just in-house or just at an agency is to give …

I’m on my first marketing job and I already hate the owner of this company.

He’s extremely controlling, wants everything to be done exactly the way he wants it, doesn’t give any creative liberties, expects me to do multiple roles within the marketing domain without burning out and still questions me at the end of the month “why are we not growing?”

Long story short, …



Marketing Jobs on the Swipe Files Job Board →


Twitter

ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Copywriters:

Here’s a wheel chart with 150+ emotion-triggering words you can use in your copy.

Bookmark this one!

275Mar 08 · 11:14 AM
MattNavarra
Matt Navarra @MattNavarra

Twitter Bots Activated to Advertise Guns to People Who Use the N-Word rollingstone.com/culture/cultur…

482Mar 07 · 3:17 AM
Aazarshad
Aazar Shad @Aazarshad

I took the best Facebook video and image ads & created a MEGA Facebook Ads Swipe File (FREE).

200+ ad examples for every stage of the funnel.

Level up your media buying skills FAST & grab a free copy.

Like & reply "ads" & I'll DM you the link to the file.

(must be following)

77Mar 10 · 5:45 AM
timsoulo
Tim Soulo 🇺🇦 @timsoulo

Boostrapped Ahrefs crossed $100M in ARR without these things:

No Google Analytics
No conversion tracking/optimisation
No retargeting
No A/B testing
No discounts
No bidding on competitors’ keywords

+ discontinued midway:
Affiliate program
Free trial

1/2

46Mar 08 · 1:15 PM
amandanat
Amanda Natividad @amandanat

Me: Why am I so tired?

My brain: Could it be the oversized burger you ate for lunch?

Me: Nope.

My brain: The fact that you haven't gone outside in two days?

Me: That's not it.

My brain: Maybe you just need coffee.

Me: If you insist.

26Mar 09 · 2:05 PM
mkobach
Matthew Kobach @mkobach

Careful not to confuse experts with people who are good at marketing themselves

57Mar 08 · 3:37 PM
KateBour
Katelyn Bourgoin @KateBour

It’s International Women’s Day

I have one simple request:

Please stop expecting us to work like we’re not mothers…

To mother like we don’t work…

And maintain insanely unrealistic beauty standards and do the lion’s share of domestic duties on top of it all

We’re tired.

46Mar 08 · 4:43 AM
theandreboso
Andrea Bosoni @theandreboso

I had to click on “no, I don’t want to stay healthy” to close a popup and I realized why people don’t like marketers.

8Mar 11 · 6:58 AM
aleyda
Aleyda Solis 🇺🇦 @aleyda

The Core Web Vitals impact of moving from CSR to SSR 👏🥹

14Mar 07 · 7:34 AM
lennysan
Lenny Rachitsky @lennysan

Just a week in, @jorgemazal's guest post on How Duolingo reignited user growth is my second most viewed post of all time. Unprecedented.

Also interesting that two of my top five most popular posts are guest posts 🤔

8Mar 08 · 3:16 PM
hnshah
hiten.eth @hnshah

Reply with the most useful AI tool you’ve used. I’m really curious. No founder shills please.

19Mar 06 · 5:21 PM
jayacunzo
Jay Acunzo @jayacunzo

FOR IMMEDIATE RELEASE:

Elon Musk announces Twitter has been acquired by the private equity firm Dunning and Kruger.

3Mar 10 · 10:39 AM
randfish
Rand Fishkin @randfish

Great news for SparkToro investors. We keep our money with a local credit union and are completely unaffected by this madness.

1Mar 10 · 10:03 AM
JHTScherck
JH Scherck @JHTScherck

As a v small biz owner that's payroll is impacted by the SVB collapse - just want to say this sucks and is stressful. But thank God I keep ~5 months of payroll in the bank for situations like this. Was able to stop the ACH withdraw and wire our payroll provider the total amount.

0Mar 10 · 4:40 PM
TheCoolestCool
Ross Simmonds @TheCoolestCool

It’s your first week on the job as a new CMO at a fast growing B2B SaaS company. What’s the most important thing you can do in week 1?

4Mar 09 · 10:57 AM
milesbeckler
Miles Beckler @milesbeckler

The sooner you realize that you're a digital media company, the better.

Even if you sell supplements, services, coaching, courses, affiliate products or display ads...

Your success online depends on the quality and quantity of MEDIA you publish.

10Mar 09 · 7:11 AM
GoodMarketingHQ
Harry's Marketing Examples @GoodMarketingHQ

Heard good things.

harrydry
Harry Dry @harrydry

Life hack for anyone who wants to learn marketing.

1. Go to Google
2. Type “Marketing Examples”
3. Click MarketingExamples . Com
4. Scroll

Thank me later.

5Mar 08 · 6:13 AM
peeplaja
Pe:p Laja 🇺🇦 @peeplaja

"I saw you on LinkedIn" as a reason to reach out is the same as, "I noticed we're both breathing air".

5Mar 09 · 7:48 AM
JoelKlettke
Joel Klettke @JoelKlettke

In 2021, just 10 written pieces drove $2,300,000 in influenced ARR ($192k MRR) for one of our clients based on their tracking.

What were they?

“Switcher” style case studies highlighting companies who had previously been with a top competitor and moved over.

These assets:

1Mar 09 · 5:48 AM
Dmurr68
Daniel Murray @Dmurr68

The world lost a legend today.

My grandpa Joe 💔

You will be missed.

Thanks for inspiring me in life, work, and sports. I love you.

2Mar 08 · 8:28 PM
Kevin_Indig
Kevin_Indig @Kevin_Indig

Tobi, founder and CEO of Shopify, recently called meetings a “bug”.

I wouldn’t go that far, but one of the biggest reliefs when going independent is coming off of the meeting addiction many companies have.

Most meetings are poorly prepared, ran, and drain energy.

1Mar 07 · 9:25 AM
coreyhainesco
Corey Haines @coreyhainesco

Marketing is about building awareness.

But not brand awareness.

It’s about building problem awareness, solution awareness, and product awareness.

Your job is to teach, educate, and move people to the right on this spectrum:

4Mar 09 · 7:45 AM
TylerHakes
Tyler Hakes @TylerHakes

As an entrepreneur, here's how I spend my time:

0.2% - Doing work
0.3% - Managing the team
0.3% - Marketing and growth
99.2% - Copy/pasting login codes from one device to another to sign in to various financial and business software

5Mar 08 · 9:11 AM

Thanks for reading!

Have a great week. 🤓


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