Every new marketing hire at @ahrefs has to spend the first 2 months working in Customer Support, before they get their first marketing assignment.

It’s hard to be an effective marketer if you don’t know both your product and customers in and out.

Great.🙄🙄🙄

Google's now listed me as an "audience analysis tool" in the Related Searches section.

Any SEO advice on how I can be less of a tool? 🙃

Working our way up the charts 🌟🧡

Mortgage rates increasing as fast as they did created 3% interest rate golden handcuffs. Anyone with a 3% mortgage is now incentivized to stay put, resulting in shrinking housing inventory. This lack of inventory keeps prices high.

I don’t see how house prices come back down.

Meta Verified and Twitter Blue mark the end of free social media

You used to pay for social media with your eyeballs. Now Meta and Twitter want your money, too.

Reach, security and support is now a luxury, not a given vox.com/recode/2023/2/…

Bad marketing:

→ These are the features
→ This is how they work
→ This is why our product's awesome

Good marketing:

→ Here's the problem you face
→ Here's what fixing it would change
→ Here's clear proof that it can be fixed
→ Here's the simple step-by-step to do it

Every piece of SaaS marketing advice I could think of after 6 years as a marketer:

1. Your "market" is not the people who *could* use your product. It's the people who are willing to *pay* for it.

SEO forecasting is clearly top of mind because my recent post about it got over 70K impressions 👀.

However, several people said that SEOmonitor should provide the forecasting tool as a stand-alone version.

Guess what.

They’re doing it.

my least favorite part of Twitter is when people take individual lessons/experiences and package them into universal advice.

just bc something works for you doesn't mean it's right for others—even if the algorithm gets you likes and follows.

🙂

The most common landing page mistakes I see:

- They're focused on the solution they're selling, not the prospects

- They're making it about the features, not the problem those features solve

- They don't directly say who the solution is for, and make it for "everyone".

We analyzed the top 50 SaaS companies on U.S. stock exchanges to see what they did with their case studies.

We put it into a report that you can download here:
casestudybuddy.com/saas-case-stud…

The difference between social content (e.g. LinkedIn posts) and blog content is that on the blog you can publish total crap and will see no evidence its total crap.

On social you get immediate feedback on whether your content resonates or not.

Publish on social first.… twitter.com/i/web/status/1…