Mailbrew Marketing Weekly - Marketing Weekly #117

Sunday March, 2023

👋 Good day!

Here's your weekly marketing brew. ☕️

⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files

Blogs

Better Marketing - Medium

Steal My Pinterest Process: How I Create & Schedule 100+ Pins/Month in 6 Hours

Ines S. TavaresMar 1

What Can We Learn From Top Writers’ Boring CTAs?

Vritant KumarMar 1

Steal These “Guerrilla Marketing” Tactics If You Have a Shoe-string Budget

Holmes NguyenMar 1

I Worked With 50 Marketing Agencies In 5 Years: Here Are My Top Lessons Learnt

MarkMar 1

Make Your Online Content Stand Out: Tips for Organizing and Structuring

Shubham DaveyMar 1

Copyblogger

How to Find Clients for Content Writing (with the ‘State, Story, Strategy’ Technique)

Claire EmersonMar 2

Not knowing how to find clients for content writing can derail even the most determined new writers. There’s no shortage...

The post How to Find Clients for Content Writing (with the ‘State, Story, Strategy’ Technique) appeared first on Copyblogger.

Buffer Resources

5 Steps to Figuring out Your Creative Process (ft. Advice from Creators)

Tamilore OladipoMar 2

In this article, we explore the creative process of four creators: Jayde Powell, Dre Fox, Joy Ofodu, and Katie Xu. Each of these creators has a unique style and approach to their craft, making them stand out in their respective fields.

SEO Blog by Ahrefs

How to Measure SEO Performance & Results (The Right Way)

Michal PecánekMar 3

In this article, you’ll learn about just four SEO metrics that represent all you need to measure your SEO performance properly. On top of that, we’ll also go through multiple ways to measure impact on how your SEO performs. Let’s…

Newsletters

First 1000

🚗 Waze

Jacob JoliboisFeb 28

How Waze got started

Carnage Issues

Catfished

Shannon SankeyMar 3

AI filters and their bald-faced lies.

The post Catfished appeared first on Carney.

Podcasts

Duct Tape Marketing

Fractional CMO: Reinventing Marketing Strategies

ducttapemarketing.comMar 2

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

Inflation is all around us, but does it actually change how you should be running your business? In this episode we'll help you understand how inflation may affect your business, creative ways to get around it, and how to still serve your customers as it becomes increasingly hard to do …

The Copyblogger Podcast

Creators, Brands, and Media Agencies

anchor.fmCopyblogger Media LLCFeb 28

In this episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn _ethan) discuss the struggles that businesses and brands have connecting with their audiences in the same ways that creators can. They also debate what they think the future of the creator economy will be like.

Marketing Over Coffee Marketing Podcast

Talking Email: Live from Brazil with Justine Jordan!

John Wall and Christopher PennMar 3

In this Marketing Over Coffee: Learn about Email Strategies, Customer First, Cold Email and more! Direct Link to File Brought to you by our sponsor: LinkedIn Digital Nomading from Brazil Chip Kidd’s legendary The Cheese Monkeys (and the sequel The Learners!) AIGA Debbie Millman Starting out at ExactTarget, moving on …

The Science of Social Media

What is the Ideal TikTok Length?

anchor.fmBufferMar 1

Today we’ll be discussing a topic that we have been asked several questions about: what’s the ideal length for a video on TikTok? More specifically, we explore whether there is a one best TikTok length and look at examples from content creators who make both short and longer videos on …

r/marketing

For Gods Sake Just Hire An Agency.

306

167

Came across a job posting last night for an automotive auction company looking for a digital marketing manager. Here were the job requirements:

-SEO

-PPC

-Coding Website using HTML/CSS

-Photoshop

-Managing Social Media

-Editing and creating video content

-Copywriting

-Managing CMS

-Using Drones to create video content

-Google Analytics KPI …

Boss is going to let me go unless I “embrace process and documentation.” If I do, I’ll have no time to actually do content marketing. What do I do with this person?

174

105

I landed a content marketing job last year because the company’s CMO was impressed by my ability to quickly turn around social content (TikToks in particular).

I’m good at my job because I experiment a lot and turn around creative ideas in an hour where as the old team would …

Marketing will never be a sustainable, viable profession, until company STOP laying off and wiping out whole departments whenever there is a recession or economic downturn.

160

Can't help but notice the huge amount of layoffs right now in marketing & advertising. This happens every recession or eco downturn - and it seems like the most knowledgeable/highest paid are often the first to go.

How can marketing ever mature as a profession, if 1/2 of the staff …

Marketing - Latest - Google News

Why Narayana Murthy's caught unicorns by the wrong (marketing research) horn - Economic Times

Economic TimesMarch 4

How Cocaine Bear's Marketing Turned Memes Into Money - TheWrap

TheWrapMarch 4

Daily Crunch: Japanese marketing tech firm Geniee acquires Zelto for $70M - TechCrunch

TechCrunchMarch 3

DoorDash Canada comes to the rescue in moments of chaos in eye-catching new ads - AdAge.com

AdAge.comMarch 3

Don't Fall for Bike Marketing Nonsense - Bicycling

BicyclingMarch 3

Scream VI Marketing Campaign Responsible for Ghostface Sightings in Various Cities: Report - PEOPLE

PEOPLEMarch 3

Toblerone removes Matterhorn mountain from packaging due to Swissness Act - AdAge.com

AdAge.comMarch 3

Ubisoft Closing Several Offices Due to Decline in Physical Game Sales – Report - PlayStation LifeStyle

PlayStation LifeStyleMarch 3

Marketing Jobs on the Swipe Files Job Board →

Twitter

Top links from tweets

Seed Checks

seedchecks.com

We invest independently—we each run funds that write checks between $150K to $3M. This site is a one-stop way to get in front of all …

Twitter Blue expands to more than 20 countries

techcrunch.com

Twitter’s $8 per month subscription plan Twitter Blue is now available to more than 20 new countries in Europe.

YouTubers Share Results of First Month of Shorts Monetization

www.socialmediatoday.com

YouTube’s new Shorts revenue share program isn’t making anyone rich yet.

Matt Navarra YouTubers Share Results of First Month of Shorts Monetization e.g. YouTube star Zach King Short views: 196 million Revenue share total: $2,918 soc…

Here's how every social media company is adopting subscriptions

techcrunch.com

Social media apps are now banking on subscription models for extra revenue in a challenging economic climate.

Meta rolls out new Facebook Reels features, expands max video length to 90 seconds

techcrunch.com

Meta announced today that it’s adding support for longer Facebook Reels of up to 90 seconds, along with some new creative tools.

Twitter’s timelines stopped working this morning

www.theverge.com

Twitter is having yet more problems.

Marketers

Alex Garcia 🔍 @alexgarcia_atx

250 Million views a month.

$1.5M in sales in 90 days.

And on its way to becoming a 9-figure sword brand all through organic video.

Here's the playbook they're using to scale:

1.7k

154Mar 04 · 9:02 AM

Amanda Natividad @amandanat

Beware of people who reject ideas without proposing a different one.

708

117Mar 03 · 8:54 AM

Lenny Rachitsky @lennysan

Newsletter milestone: 3️⃣5️⃣0️⃣,0️⃣0️⃣0️⃣ 💥

Feeling grateful for everyone who has subscribed. Feeling grateful that I get to do this work. 🧡

471

7Mar 02 · 11:47 AM

Rand Fishkin @randfish

Is GA4 a truly terrible product?

Or is it just the usual no-one-likes-change?

378

32Mar 02 · 1:04 PM

Nik Sharma @mrsharma

Last week in Los Angeles, I had 1 lunch and 2 dinners with CEOs of fast-growing consumer brands.

They'll do $275M, $10M, and $30M in revenue, conservatively, this year.

These were my takeaways:

361

29Mar 01 · 10:00 AM

Daniel Murray @Dmurr68

14 Marketing Tools for Creators

1. @canva
2. Coffee
3. @NotionHQ
4. @CaptivateAudio
5. @Calendly/@chilipiper
6. @latermedia
7. @zapier
8. @heyjasperai
9. @RiversidedotFM
10. @workweekinc
11. @gumroad
12. Mematic
13. @DescriptApp
14. @Grammarly

What would u add?

241

31Mar 02 · 12:25 PM

Katelyn Bourgoin @KateBour

Counter-intuitive truth:

Sometimes the most productive thing you can do is to stop working.

Take a break
Go for a walk
Let your brain rest
Come back better tomorrow

214

28Mar 02 · 3:35 PM

Andrea Bosoni @theandreboso

It's so easy to make money online just use Canva, Webflow, Notion, Mailchimp, Amazon, Buffer, WordPress, Ahrefs, Linktree, ChatGPT, Figma, YouTube, Carrd, Twitter, Gumroad, Google Docs, ConvertKit and Pinterest you don't need to be an expert.

214

19Mar 03 · 4:46 AM

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

I've generated over $100 million with email marketing and sent over 1 billion emails in my life.

Here are the 20 biggest mistakes I've made (so you don't have to):

167

32Mar 04 · 11:36 AM

hiten.eth @hnshah

The more I hear from first-time startup founders about the advice they are getting and taking today, the more I feel like we lost a ton of tribal knowledge in the last 3-5 years.

186

12Mar 02 · 11:11 AM

Matt Navarra @MattNavarra

Social media managers

The best AI tool you started using in 2023?

168

14Mar 01 · 9:16 AM

Aleyda Solis 🇺🇦 @aleyda

Delighted to announce that #SEOFOMO has reached the 25K subscribers 🙌🤩 thank you so very much for your support and making it one of the most popular SEO newsletters in the industry 🙏

Next stop: 30K subs before end of year 💪

seofomo.co

105

4Mar 01 · 12:53 PM

Harry's Marketing Examples @GoodMarketingHQ

Storytelling tip — Less “And's”. More “But's”.

10Mar 03 · 9:41 AM

Corey Haines @coreyhainesco

Harsh truth about SaaS:

You can have the best marketing in the world. But if you can't successfully onboard users into your product, they'll churn out.

6Mar 02 · 7:45 PM

Wil Reynolds @wilreynolds

Chat search was almost 12X slower than current Google search for this query.

Google - answer 4 seconds + local
Bing ChatGPT - answer ~50 seconds + had to ask

This is one of the things I keep coming back to. Speed matters in search.

15Mar 03 · 9:08 AM

Ross Simmonds @TheCoolestCool

10 things ChatGPT is good for:

- Finding Excel Formulas
- Writing Basic Code
- Creating Funny Poems
- Rewriting Emails
- Content Inspiration
- Debate Practice
- History Research
- Getting Ideas
- Summaries
- Making people argue on LinkedIn for 3 months straight about the tech

3Mar 03 · 4:08 AM

Matthew Kobach @mkobach

I just found out that non-competes are enforceable even if the business decides to let that employee go.

That should be illegal.

0Mar 01 · 6:31 AM

Pe:p Laja 🇺🇦 @peeplaja

February was the best ever month for @wynter_com.

🙌🚀

0Mar 03 · 1:20 PM

Aazar Shad @Aazarshad

Lord, give me the confidence of a founder who thinks the product will do the marketing for them.

2Mar 02 · 2:06 AM

Joel Klettke @JoelKlettke

I dig this ad copy.

1Mar 04 · 7:53 AM

Kristen LaFrance @kdlafrance

oh boy, the subscription space is full of hot pipin' tea rn— who wants me to spill it? 👀🙃

0Mar 03 · 11:47 AM

Jimmy Daly @jimmy_daly

played hooky from work yesterday morning to ski with my wife and sister. it was borderline magical out there. ⛷️

1Mar 03 · 8:51 AM

Tim Soulo 🇺🇦 @timsoulo

"How fulfilling the search demand can grow that search demand."

Here's a pretty interesting case from Ahrefs:

According to our GSC data, just a few folks were searching in Google for "ahrefs data studio [connectors]" each month.

But we didn't have that functionality...

1Mar 01 · 1:15 PM

Jay Acunzo @jayacunzo

Don’t typically care about this stuff, but this is pretty cool.

There are way more popular types of stories to tell or styles of work to publish than mine. The fact that anyone cares about the things I do (like stories about work that tip towards the sentimental) is amazing.

0Mar 04 · 5:51 PM

#MarketingTwitter

Super Cement Articles @supercement09

Precast Boundary Wall Manufacturer

For more information call us today at +91 7758808794 or visit us at wa.me/+917758808794

#Twitter #socialmedia #company #Nashik #manufacturer #INDUSTRY #Products #marketingtwitter #mumbai #pune #realestate #precast #precastconcrete

0Mar 05 · 4:17 AM

Super Cement Articles @supercement09

Box Culvert Manufacturer in Nashik

For more information call us today at +91 7758808794 or visit us at wa.me/+917758808794

#Twitter #socialmedia #company #Nashik #manufacturer #INDUSTRY #Products #marketingtwitter #mumbai #pune #realestate #precast #precastconcrete

0Mar 05 · 4:08 AM

Buzo A. | Copywriter @ChibuzoAwoyemi

The key to leaving a strong impression in your marketing content is your uniqueness.

What experiences, stories, data (unique to you) make you relatable and worth listening to?

#marketingtips #MarketingDigital #Marketing #copywriting #copywriter #Sales #marketingtwitter #advert