Mailbrew Marketing Weekly - Marketing Weekly #117

Steal My Pinterest Process: How I Create & Schedule 100+ Pins/Month in 6 Hours • What Can We Learn From Top Writers’ Boring CTAs? • Steal These “Guerrilla Marketing” Tactics If You Have a Shoe-string Budget • I Worked With 50 Marketing Agencies In 5 Years: Here Are My Top Lessons Learnt • Make Your Online Content Stand Out: Tips for Organizing and Structuring • How to Find Clients for Content Writing (with the ‘State, Story, Strategy’ Technique) • 5 Steps to Figuring out Your Creative Process (ft. Advice from Creators) • How to Measure SEO Performance & Results (The Right Way) • How to Write a Case Study (That Actually Closes Deals) • 🚗 Waze
5
Sunday March, 2023

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

How to Find Clients for Content Writing (with the ‘State, Story, Strategy’ Technique)
Claire EmersonMar 2

Not knowing how to find clients for content writing can derail even the most determined new writers.  There’s no shortage...

The post How to Find Clients for Content Writing (with the ‘State, Story, Strategy’ Technique) appeared first on Copyblogger.

5 Steps to Figuring out Your Creative Process (ft. Advice from Creators)
Tamilore OladipoMar 2
In this article, we explore the creative process of four creators: Jayde Powell, Dre Fox, Joy Ofodu, and Katie Xu. Each of these creators has a unique style and approach to their craft, making them stand out in their respective fields.
How to Measure SEO Performance & Results (The Right Way)
Michal PecánekMar 3
In this article, you’ll learn about just four SEO metrics that represent all you need to measure your SEO performance properly. On top of that, we’ll also go through multiple ways to measure impact on how your SEO performs. Let’s
Read more ›
How to Write a Case Study (That Actually Closes Deals)
Ryan LawFeb 27

Blindfold a dozen marketers. Ask them to describe the guiding principles of a case study. You’ll hear the same answers again and again. Make the customer the hero of the story. Follow a recognizable format — something like problem, solution, results. Back up your claims with evidence, be it a …


Newsletters

🚗 Waze
Jacob JoliboisFeb 28
How Waze got started
Catfished
Shannon SankeyMar 3

AI filters and their bald-faced lies.

The post Catfished appeared first on Carney.


Podcasts

Fractional CMO: Reinventing Marketing Strategies

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

Resources I mention:

Learn More About The Agency Intensive Certification:

Take The …

Tips to Navigate Inflation in Marketing Your Small Business #591

Inflation is all around us, but does it actually change how you should be running your business? In this episode we'll help you understand how inflation may affect your business, creative ways to get around it, and how to still serve your customers as it becomes increasingly hard to do …

Creators, Brands, and Media Agencies
anchor.fmCopyblogger Media LLCFeb 28

In this episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn _ethan) discuss the struggles that businesses and brands have connecting with their audiences in the same ways that creators can. They also debate what they think the future of the creator economy will be like.

Talking Email: Live from Brazil with Justine Jordan!
John Wall and Christopher PennMar 3

In this Marketing Over Coffee: Learn about Email Strategies, Customer First, Cold Email and more! Direct Link to File Brought to you by our sponsor: LinkedIn Digital Nomading from Brazil Chip Kidd’s legendary The Cheese Monkeys (and the sequel The Learners!) AIGA Debbie Millman Starting out at ExactTarget, moving on …

What is the Ideal TikTok Length?
anchor.fmBufferMar 1

Today we’ll be discussing a topic that we have been asked several questions about: what’s the ideal length for a video on TikTok? More specifically, we explore whether there is a one best TikTok length and look at examples from content creators who make both short and longer videos on …


For Gods Sake Just Hire An Agency.

Came across a job posting last night for an automotive auction company looking for a digital marketing manager. Here were the job requirements:

-SEO

-PPC

-Coding Website using HTML/CSS

-Photoshop

-Managing Social Media

-Editing and creating video content

-Copywriting

-Managing CMS

-Using Drones to create video content

-Google Analytics KPI …

Boss is going to let me go unless I “embrace process and documentation.” If I do, I’ll have no time to actually do content marketing. What do I do with this person?

I landed a content marketing job last year because the company’s CMO was impressed by my ability to quickly turn around social content (TikToks in particular).

I’m good at my job because I experiment a lot and turn around creative ideas in an hour where as the old team would …

Marketing will never be a sustainable, viable profession, until company STOP laying off and wiping out whole departments whenever there is a recession or economic downturn.

Can't help but notice the huge amount of layoffs right now in marketing & advertising. This happens every recession or eco downturn - and it seems like the most knowledgeable/highest paid are often the first to go.

How can marketing ever mature as a profession, if 1/2 of the staff …



Marketing Jobs on the Swipe Files Job Board →


Twitter

alexgarcia_atx
Alex Garcia 🔍 @alexgarcia_atx

250 Million views a month.

$1.5M in sales in 90 days.

And on its way to becoming a 9-figure sword brand all through organic video.

Here's the playbook they're using to scale:

154Mar 04 · 9:02 AM
amandanat
Amanda Natividad @amandanat

Beware of people who reject ideas without proposing a different one.

117Mar 03 · 8:54 AM
lennysan
Lenny Rachitsky @lennysan

Newsletter milestone: 3️⃣5️⃣0️⃣,0️⃣0️⃣0️⃣ 💥

Feeling grateful for everyone who has subscribed. Feeling grateful that I get to do this work. 🧡

7Mar 02 · 11:47 AM
randfish
Rand Fishkin @randfish

Is GA4 a truly terrible product?

Or is it just the usual no-one-likes-change?

32Mar 02 · 1:04 PM
mrsharma
Nik Sharma @mrsharma

Last week in Los Angeles, I had 1 lunch and 2 dinners with CEOs of fast-growing consumer brands.

They'll do $275M, $10M, and $30M in revenue, conservatively, this year.

These were my takeaways:

29Mar 01 · 10:00 AM
KateBour
Katelyn Bourgoin @KateBour

Counter-intuitive truth:

Sometimes the most productive thing you can do is to stop working.

Take a break
Go for a walk
Let your brain rest
Come back better tomorrow

28Mar 02 · 3:35 PM
theandreboso
Andrea Bosoni @theandreboso

It's so easy to make money online just use Canva, Webflow, Notion, Mailchimp, Amazon, Buffer, WordPress, Ahrefs, Linktree, ChatGPT, Figma, YouTube, Carrd, Twitter, Gumroad, Google Docs, ConvertKit and Pinterest you don't need to be an expert.

19Mar 03 · 4:46 AM
ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

I've generated over $100 million with email marketing and sent over 1 billion emails in my life.

Here are the 20 biggest mistakes I've made (so you don't have to):

32Mar 04 · 11:36 AM
hnshah
hiten.eth @hnshah

The more I hear from first-time startup founders about the advice they are getting and taking today, the more I feel like we lost a ton of tribal knowledge in the last 3-5 years.

12Mar 02 · 11:11 AM
MattNavarra
Matt Navarra @MattNavarra

Social media managers

The best AI tool you started using in 2023?

14Mar 01 · 9:16 AM
aleyda
Aleyda Solis 🇺🇦 @aleyda

Delighted to announce that #SEOFOMO has reached the 25K subscribers 🙌🤩 thank you so very much for your support and making it one of the most popular SEO newsletters in the industry 🙏

Next stop: 30K subs before end of year 💪

seofomo.co

4Mar 01 · 12:53 PM
GoodMarketingHQ
Harry's Marketing Examples @GoodMarketingHQ

Storytelling tip — Less “And's”. More “But's”.

10Mar 03 · 9:41 AM
coreyhainesco
Corey Haines @coreyhainesco

Harsh truth about SaaS:

You can have the best marketing in the world. But if you can't successfully onboard users into your product, they'll churn out.

6Mar 02 · 7:45 PM
wilreynolds
Wil Reynolds @wilreynolds

Chat search was almost 12X slower than current Google search for this query.

Google - answer 4 seconds + local
Bing ChatGPT - answer ~50 seconds + had to ask

This is one of the things I keep coming back to. Speed matters in search.

15Mar 03 · 9:08 AM
TheCoolestCool
Ross Simmonds @TheCoolestCool

10 things ChatGPT is good for:

- Finding Excel Formulas
- Writing Basic Code
- Creating Funny Poems
- Rewriting Emails
- Content Inspiration
- Debate Practice
- History Research
- Getting Ideas
- Summaries
- Making people argue on LinkedIn for 3 months straight about the tech

3Mar 03 · 4:08 AM
mkobach
Matthew Kobach @mkobach

I just found out that non-competes are enforceable even if the business decides to let that employee go.

That should be illegal.

0Mar 01 · 6:31 AM
peeplaja
Pe:p Laja 🇺🇦 @peeplaja

February was the best ever month for @wynter_com.

🙌🚀

0Mar 03 · 1:20 PM
Aazarshad
Aazar Shad @Aazarshad

Lord, give me the confidence of a founder who thinks the product will do the marketing for them.

2Mar 02 · 2:06 AM
kdlafrance
Kristen LaFrance @kdlafrance

oh boy, the subscription space is full of hot pipin' tea rn— who wants me to spill it? 👀🙃

0Mar 03 · 11:47 AM
jimmy_daly
Jimmy Daly @jimmy_daly

played hooky from work yesterday morning to ski with my wife and sister. it was borderline magical out there. ⛷️

1Mar 03 · 8:51 AM
timsoulo
Tim Soulo 🇺🇦 @timsoulo

"How fulfilling the search demand can grow that search demand."

Here's a pretty interesting case from Ahrefs:

According to our GSC data, just a few folks were searching in Google for "ahrefs data studio [connectors]" each month.

But we didn't have that functionality...

1Mar 01 · 1:15 PM
jayacunzo
Jay Acunzo @jayacunzo

Don’t typically care about this stuff, but this is pretty cool.

There are way more popular types of stories to tell or styles of work to publish than mine. The fact that anyone cares about the things I do (like stories about work that tip towards the sentimental) is amazing.

0Mar 04 · 5:51 PM

Thanks for reading!

Have a great week. 🤓


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