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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Tremella Mushrooms

Tremella mushrooms, also known as “snow fungus”, are a type of edible mushroom.

While traditionally eaten for their health benefits, tremella mushrooms are becoming a popular skincare product ingredient. Which explains the surge in consumer interest.

Often referred to as “a natural hyaluronic acid”, the tremella mushroom can hold 500x its weight in water, which boosts the skin’s capacity to retain moisture.

One popular face wash containing tremella mushroom generates around $25K/month on Amazon.

What's Next

Tremella mushroom is part of the Mushroom Skincare meta trend.

Mushrooms’ antioxidant properties can help protect, brighten and soothe the skin.

Which is one of the reasons that search interest “mushroom skincare” has increased by 150% over the last five years.

Mushroom-focused beauty and skincare products have grown largely thanks to social media. In fact, videos mentioning mushroom skincare have over 93 billion views on TikTok.

Topic #2

Bytebase

Bytebase is a database CI/CD (continuous integration/continuous delivery) solution designed to manage database structure changes.

Basically, Bytebase serves as a platform where companies can track their database projects and changes.

The platform also offers web-based collaboration workspaces where database engineers and developers can work together.

The project has over 4,100 stars on GitHub. And the startup has raised $3M in funding to date.

What's Next

Bytebase is part of the Open Source CI/CD meta trend.

The CI/CD market is forecasted to grow to $3.7B by 2023 (a CAGR of 18.3% since 2021).

And open source solutions are an emerging segment of this market.

Here are two examples of trending open source CI/CD platforms:

ArgoCD is a continuous delivery tool for Kubernetes applications. The project has over 11,000 stars on GitHub.

Tekton is a Kubernetes-native open source framework used to create CI/CD systems.

Topic #3

Carbon Accounting

Carbon accounting is a set of practices used to measure an organization’s CO2 emissions and help achieve carbon emissions goals.

Many organizations use carbon accounting to increase brand loyalty (23% of consumers are willing to switch to brands that share their environmental stance).

However, interest in carbon accounting is growing mainly because a number of startups are launching carbon accounting software.

(Searches for “carbon accounting software” have increased 900% over the last 24 months.)

Persefoni, Greenly and Net0 are examples of trending carbon accounting software startups.

What's Next

Carbon accounting is part of the ESG Software meta trend.

ESG software analyzes several KPIs to provide detailed reports on whether a company’s operations are meeting their ESG goals.

Due to shifting consumer and investor preferences, companies are starting to closely track their social and environmental impact.

For instance, around 83% of consumers pay attention to a company’s ESG practices.

And McKinsey estimates that investors are willing to pay a 10% premium to buy a company with a positive ESG history.

Which is why demand for ESG software is growing (searches for “ESG software” have grown by 550% in the last five years).

Topic #4

Low Content Books

Low content books, as the name suggests, are books that contain minimal or no content on their pages.

Planners, journals, notebooks, agendas, and guestbooks, are examples of low content books.

They are becoming a popular DTC product category, mainly because they’re relatively easy to create and can be easily self-published through platforms like Kindle Direct Publishing (KDP).

Low content books are also becoming popular in online communities, like “booktok”. Videos mentioning low content books have amassed over 7.8 million views on TikTok.

What's Next

Low content books are part of the BookTok meta trend.

BookTok is a term used to describe the book community within TikTok.

The #booktok hashtag has gathered an impressive 132 billion views on the platform.

In fact, the community has become so influential that it is often described as the “world’s largest book club”.

The size of this community is the reason why TikTok is becoming a critical marketing channel among publishers and authors. In fact, this trend has helped several new books and authors climb the top of bestseller lists.

Topic #5

AI Platform Taking Off
(Exploding Topics Pro Only)

Topic #6

Trending New Beauty Product
(Exploding Topics Pro Only)

Topic #7

Rapid-growth DTC Startup
(Exploding Topics Pro Only)

Topic #8

Novel Smart Product Category
(Exploding Topics Pro Only)

Topic #9

Exponential Media Startup
(Exploding Topics Pro Only)

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Exploding Topics - ET: May 9th 2023

Topic #1

Tremella Mushrooms

What's Next

Topic #2

Bytebase

What's Next

Topic #3

Carbon Accounting

What's Next

Topic #4

Low Content Books

What's Next

Topic #5

AI Platform Taking Off
(Exploding Topics Pro Only)

Topic #6

Trending New Beauty Product
(Exploding Topics Pro Only)

Topic #7

Rapid-growth DTC Startup
(Exploding Topics Pro Only)

Topic #8

Novel Smart Product Category
(Exploding Topics Pro Only)

Topic #9

Exponential Media Startup
(Exploding Topics Pro Only)

Older messages

ET: May 2nd 2023

ET: April 25th 2023

ET: April 18th 2023

ET: April 11th 2023

ET: April 4th 2023

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Exploding Topics - ET: May 9th 2023

Topic #1

Tremella Mushrooms

What's Next

Topic #2

Bytebase

What's Next

Topic #3

Carbon Accounting

What's Next

Topic #4

Low Content Books

What's Next

Topic #5

AI Platform Taking Off(Exploding Topics Pro Only)

Topic #6

Trending New Beauty Product(Exploding Topics Pro Only)

Topic #7

Rapid-growth DTC Startup(Exploding Topics Pro Only)

Topic #8

Novel Smart Product Category(Exploding Topics Pro Only)

Topic #9

Exponential Media Startup(Exploding Topics Pro Only)

Older messages

You Might Also Like

AI Platform Taking Off
(Exploding Topics Pro Only)

Trending New Beauty Product
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Rapid-growth DTC Startup
(Exploding Topics Pro Only)

Novel Smart Product Category
(Exploding Topics Pro Only)

Exponential Media Startup
(Exploding Topics Pro Only)