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📰 News & updates

How X-Default Can Help You

Google’s Gary Illyes updated the hreflang x-default guidelines recently.

The Nine Biggest Announcements From Google I/O 2023

Article by Emma Roth

Bard is now available to everyone. And if you opt in to a new feature named Search Generative Experience (SGE), you’ll start seeing AI-powered answers at the very top of your search results for some queries, which can provide more context to your search.

🔝 SEO

Will ChatGPT and Bard Take Over SEO? AI Explained

Sam explains AI and its subsets: natural language processing (NLP), machine learning (ML), deep learning, and large language models (LLM). He also makes a couple of predictions about how AI will impact SEO in the future.

How to Hire a Link Building Agency: A Step-by-Step Guide

If you want to hire a quality link building agency, here are the traits you should look for:

• Great communication

• Creates realistic timelines and goals

• Holds itself accountable

• Continuously updates you with progress

• Shares link building methods with you

• Good reputation

• Pricing

• Ability to scale

Conway's Law in SEO

Conway’s Law states: “Any organization that designs a system (defined broadly) will produce a design whose structure is a copy of the organization's communication structure.”

Adam has also observed that it applies to SEO: ”A website’s system design (e.g. SEO, content, UX features) will mirror the team's communication structure.” This will impact how you—as an SEO professional—get SEO projects executed.

Is Your Organic Traffic Eroding?

SEO erosion occurs when organic traffic for keywords declines over time for a reason that's not related to an issue with the website. Kevin shows you how to run a step-by-step analysis to find out if and why your organic traffic is eroding over time.

Working as an In-House SEO – What I've Learned & How to Succeed

Some important lessons:

• You should always be communicating.

• Even if you hate it, forecasting is a necessity.

• You should always add the “why” when creating briefs.

• You’re the go-to if there’s a Google update, so it's essential you know about algorithm updates, what they mean, and what they are likely to target.

💻 Digital marketing

F*ck Oatly

Oatly, the dairy-alternative company, made a website for its haters. Incredible brand play. (There’s a rabbit hole too.)

Creator Flywheels – The Operating System for Your Business

Nathan breaks down the three laws of flywheels:

• Activities flow smoothly from one to the next.

• Each rotation is easier than the previous rotation.

• Each rotation produces more than the previous rotation.

He also shows examples of how you can apply each law to your business.

Seismic Waves of Gen Z Behavior

Article by Rex Woodbury

These three shifts in Gen Z’s worldviews, attitudes, and preferences will likely power a number of generational startups over the coming years:

• Sustainability – Climate tech is booming, and sustainability is bleeding into consumer behaviors like how we shop, eat, and work.

• Mental health – It’s becoming less stigmatized, and mental healthcare is becoming more accessible than ever. It is also crucial because younger generations are in the midst of a full-blown mental health crisis.

• Digitally native jobs – Young people now seek the flexibility, autonomy, and economic promise of new forms of work built on the internet. This is changing how we work and how we interpret the fundamental meaning of a career.
   

Till next time ;)
Cheers,