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Your step-by-step process for starting a LinkedIn newsletter

with video 🎥
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Ever thought about launching a LinkedIn newsletter?
It’s time.

In our 15-years in content marketing, this is one of the best decisions we’ve ever made. No question.
We’ve drawn on our experience growing a 180k-subscriber newsletter to put together a comprehensive guide.

If you’re still on the fence… this post makes the case, weighing the pros against the cons.

If you’re ready…  this post (and video) has a 10-point checklist of best practices that covers everything from the first setup steps to the final click on the publish button.

Here’s a preview of the checklist:

1. Decide: Personal page newsletter or company page newsletter?
2. Give it a very descriptive name ...even if it’s sound boring
3. Write your newsletter description
4. Set your frequency
5. Make the first edition good
6. Add some nice preheader text
7. Collaboration and mentions
8. Add the visuals: diagrams, charts, or faces
9. Link back to the original on your site
10. Creating the email copy and social post

For each step in the checklist, we’ve included best practices and tips from our experience.

It’s all about reach and engagement.

This post has everything you need to create a successful newsletter of your own. Ready to jump in?

Yes, please. Show me the best practices for LinkedIn newsletters →
 
 
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Step-by-step process for starting a LinkedIn newsletter

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