Ahrefs’ Digest #135: Google ranking dropped dramatically, single-page websites, and more

*Screams internally*


📰 News & updates

Google Bard Now Shows Citations Like Bing Chat

Article by Barry Schwartz

Google Bard now links to the sources.

Introducing INP to Core Web Vitals

Article by Martin Splitt

The Chrome team has decided to replace First Input Delay (FID) with Interaction to Next Paint (INP) as the Core Web Vitals metric for responsiveness.


🔝 SEO

Google Ranking Dropped Dramatically? (Here’s What to Check)

Article by Chris Haines

Don’t be alarmed if your website’s Google rankings drop suddenly. Follow these nine steps to investigate and diagnose the issue.

Single-Page Websites and SEO: The Essential Guide

Article by Jamie Grant

Single-page websites limit your potential to grow organic traffic. But if they’re the best thing for you right now, use these tips to optimze your single page.

What Google I/O 2023 Reveals About the Future of SEO

Article by Kevin Indig

Kevin made 12 observations after Google I/O. He thinks the new SEO playing field now breaks into three aspects: AI Snapshots, non-AI results and Perspectives.

These new playing fields are likely structured or affected by E-E-A-T.

A Little Negative SEO

Article by Oliver Mason

Shockingly, Google’s Remove Outdated Content Tool can be used for removing other website’s featured snippets.


💻 Digital marketing

SUNSET | GA4 Parody Trailer | Google Analytics 4

Video by Umault

Sunset is coming. Beware. 

Generative AI Still Requires Content Strategy

Article by Mike King

ChatGPT, when used incorrectly, is really good at helping you go nowhere fast.

Survey: The Ever-Growing Power of Reviews (2023 Edition)

Article by PowerReviews

This is based on a survey of 8,153 U.S. consumers fielded in April 2023. Some key findings:

  • 99.5% of shoppers research purchases online at least sometimes. Nearly 87% do so regularly or always. 

  • Amazon is the most common place to start the purchase journey. 50% of consumers search here first when shopping online. 

  • 77% of shoppers specifically seek out websites with ratings and reviews.

  • 74% of consumers say that ratings and reviews are a key way they learn about products they’ve never purchased before.

  • Nine in 10 consumers say they consider reviews when making a purchase decision.

10 Best Opening Lines from Books

Twitter thread by Nathan Baugh

Nathan collected the best opening lines from books (fiction and nonfiction) and shares the key lessons you can learn from them.

People Who Left Marketing, Where Are You Now?

Reddit discussion

You can check out any time you like. But you can never leave.

 

Till next time ;)
Cheers,



Key phrases

Older messages

Ahrefs’ Digest #134: Will ChatGPT & Bard take over SEO, and more

Friday, May 12, 2023

The correct way to use Twitter these days: 📰 News & updates How X-Default Can Help You Article by Gary Illyes Google's Gary Illyes updated the hreflang x-default guidelines recently. The Nine

Ahrefs’ Digest #133: Examine SEO case study, future of SEO post-ChatGPT, and more

Thursday, May 4, 2023

Incredible lifehack: 📰 News & updates AI 'Godfather' Geoffrey Hinton Warns of Dangers As He Quits Google Article by Zoe Kleinman and Chris Vallance Erm… maybe we should listen? Google: Page

Ahrefs’ Digest #132: Creative marketing ideas, SaaS Twitter profile analysis, and more

Thursday, April 20, 2023

Oof. 📰 News & updates Report: Google Working on New More Personalized Search Engine & Project Magi Article by Barry Schwartz Google is in the process of building an “all-new search engine”

Ahrefs’ Digest #131: Healthline’s SEO case study, SEO writing tools, and more

Wednesday, April 19, 2023

We published a book! Learn more about the book in our announcement or (potentially) score yourself a copy here. 📰 News & updates April 2023 Reviews Update Tweet by Google Search Central There's

Ahrefs’ Digest #130: Does going viral help with SEO, keyword clustering, and more

Thursday, April 6, 2023

This is not the amazing SEO play you think it is: 📰 News & updates ChatGPT Banned in Italy Over Privacy Concerns Article by Shiona McCallum ChatGPT must have suggested pineapple on pizza. Google

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