Two years in, Bose's first CMO outlines his plan for the brand

It took a minute, but Bose is enjoying the benefits of having a CMO for the first time.
May 30, 2023

Two years in, Bose's first CMO outlines his plan for the brand

It took a minute, but Bose is enjoying the benefits of having a CMO for the first time.

Additional coverage:

  • As Gen Z enters the workforce, century-old brand Xerox tailors its ad strategy to them.
  • Marketers and agency execs say that this current moment will likely make clear the brands that are truly committed to supporting the LGBTQIA+ community and those that had simply made Pride an annual marketing moment. More in this Digiday+ Marketing Briefing.
  • As the in-housing agency trend continues, Digiday talks to Airbnb about its strategy.
  • BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but content creator, chef and soon-to-be restaurateur Tue Nguyen still drives most of her business on her own.
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It took a minute, but Bose is enjoying the benefits of having a CMO for the first time.

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As the next generation enters the workforce, Xerox tailors its ad strategy to them.

Retail media isn’t just a space for retailers; it’s one that any industry can take part in and reap many benefits from — including awareness, engagement and conversions.

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Marketers and agency execs say that this current moment will likely make clear the brands that are truly committed to supporting the LGBTQIA+ community and those that had simply made Pride an annual marketing moment.

Marketers are increasingly using CTV’s digital capabilities to reach targeted audiences through TV screens and generate measurable results.

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As the in-housing agency trend continues, Digiday talks to Airbnb about its strategy.

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Download this new guide to learn why — and how — ad buyers and publishers are pursuing responsible media outcomes.

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BuzzFeed’s Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.

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The gaming industry’s ascendance was checked in the first quarter of 2023, as brands and consumers decreased their spending in the sector in anticipation of a mounting recession.

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