Two years in, Bose's first CMO outlines his plan for the brand

It took a minute, but Bose is enjoying the benefits of having a CMO for the first time.
May 30, 2023

Two years in, Bose's first CMO outlines his plan for the brand

It took a minute, but Bose is enjoying the benefits of having a CMO for the first time.

Additional coverage:

  • As Gen Z enters the workforce, century-old brand Xerox tailors its ad strategy to them.
  • Marketers and agency execs say that this current moment will likely make clear the brands that are truly committed to supporting the LGBTQIA+ community and those that had simply made Pride an annual marketing moment. More in this Digiday+ Marketing Briefing.
  • As the in-housing agency trend continues, Digiday talks to Airbnb about its strategy.
  • BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but content creator, chef and soon-to-be restaurateur Tue Nguyen still drives most of her business on her own.
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It took a minute, but Bose is enjoying the benefits of having a CMO for the first time.

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As the next generation enters the workforce, Xerox tailors its ad strategy to them.

Retail media isn’t just a space for retailers; it’s one that any industry can take part in and reap many benefits from — including awareness, engagement and conversions.

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Marketers and agency execs say that this current moment will likely make clear the brands that are truly committed to supporting the LGBTQIA+ community and those that had simply made Pride an annual marketing moment.

Marketers are increasingly using CTV’s digital capabilities to reach targeted audiences through TV screens and generate measurable results.

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As the in-housing agency trend continues, Digiday talks to Airbnb about its strategy.

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Download this new guide to learn why — and how — ad buyers and publishers are pursuing responsible media outcomes.

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BuzzFeed’s Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.

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The gaming industry’s ascendance was checked in the first quarter of 2023, as brands and consumers decreased their spending in the sector in anticipation of a mounting recession.

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Older messages

Gaming industry execs chime in on changing consumer habits and the the rise of AI in Q1 2023

Monday, May 29, 2023

The gaming industry's ascendance was checked in the first quarter of 2023, as brands and consumers decreased their spending in the sector in anticipation of a mounting recession. May 29, 2023

As GDPR turns 5, U.S. ad industry seeks to peddle influence

Friday, May 26, 2023

Also: Dentsu's new web3 readiness tool and generative AI ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

WTF is web ops for marketers?

Thursday, May 25, 2023

While the website is at the heart of nearly every organization's digital strategy, marketing teams are finding them to be a source of frustration. Those feeling this way likely need to address the

5 years in, GDPR has had double-edged impact on ad market

Thursday, May 25, 2023

Also: Overheard at the Digiday Programmatic Marketing Summit ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Podcasters turn to third-party vendors to sell subscriptions

Wednesday, May 24, 2023

Also: Big questions heading into this year's upfront market ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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