How marketers are driving engagement with predictive segmentation

While the audience for email marketing is vast, it can be difficult to identify the cohorts most beneficial to brands’ campaigns. To drive successful outcomes, email marketing teams are increasingly turning to predictive segmentation, tapping into technology and strategies that enable them to target customers more accurately and win email opens, engagement and conversions.

In this Tactics + Insights guide, Digiday and Mailchimp explore how marketers use predictive analytics tools and segmentation strategies to measure campaign performance and optimize consumer engagement. Equipped with innovative email marketing solutions, brands are predicting customers’ buying behavior to future-proof campaigns. Download it to learn:

• How predictive segmentation shifts email campaigns into a future-focused mode
• Why retention of high converters tops the goals for email marketers
• How email marketers use predictive models to measure campaign performance
• How marketers are drawing insights from predictive segmentation to optimize consumer engagement

Sponsored by: Mailchimp

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