Social Media Examiner - Getting more sales from YouTube

It’s National 🍋 Lemon Month, Reader...

Ices, pies, ades... how do you enjoy your lemons?

In today’s edition:

• Marketing agency downsizing
• YouTube ads strategy
• Cool Cats business model
• TikTok changes

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As part of a general move away from conversion-focused targeting and toward ads that encourage more viewers and subscribers, the platform is getting rid of targeting by:

1. Placement, such as running ads on specific videos. This used to be a great way to target competitor traffic.
2. Keyword based on users’ past searches and viewing habits.
3. Topic based on categories created by YouTube.
4. Similar audiences, targeting users who match the existing client base.

The ADUCATE framework will help attract, nurture, and qualify leads moving forward.

To discover a new ad strategy for YouTube, click below:

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, Spotify.

➡️ Here is some more great content you won't want to miss:

How to Downsize Your Marketing Agency: Clients, Teams, and Beyond
Do you need to restructure your agency? Wonder how to make changes to your client list or agency team?

• Watch on YouTube.
• Listen on Apple, Google, Spotify.

Lessons From Cool Cats: From Creative to Business and Beyond
Do you have a Web3 business idea that relies on community to succeed? Want to find out how a successful NFT project got off the ground and what they learned?

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, Spotify.

Social Media Marketing Talk Show
Discover the latest TikTok changes, updates, and more. Follow the show to get the current news and expert insight on a different platform each week.

• Watch the Livestream on YouTube.
• Listen on Apple, Google, Spotify.