How are those YouTube videos working? Let’s ask GA4

If you have YouTube videos on your website, this post is for you.

This will show you how to track the performance of the YouTube videos on your website using Google Analytics 4 (GA4). You’ll learn how to measure the impact of those videos on your content marketing efforts.

This article (and video) will guide you through the process in 13 fun steps. This step-by-step guide shows you how to:

Confirm that GA4 is tracking your YouTube videos effortlessly
Create a GA4 exploration to compare viewers with non-viewers
Analyze the impact of video using real data and examples

If nothing else, you can sit back and watch how a free-form exploration is created with segments. This is where to find the real power in Analytics. The ability to create explorations is a very very valuable skill, partly because…

23 days from today is the deadline for switching to GA4.

Ten minutes from now, you’ll have a better sense of how those videos are supporting your content strategy and also how to unlock the power of GA4.

Yes, please. Show me the article and video with the step-by-step process in GA4 >

Happy tracking!

Orbit's upcoming webinar

6/29 at 5pm CT: Wine & Webinar - AI for content marketers: 10 ways to use artificial intelligence for productivity and performance

After dozens of conversations and 100+ hours of experimentation, we’re happy to share a set of practical applications for generative AI.

You'll discover how to use AI to better understand your audience, brainstorm new ideas, generate catchy headlines, create stunning images, optimize for search, and even write drafts, social posts, and emails in your very own writing style.

Sign me up →

How are those YouTube videos working? Let’s ask GA4

Older messages

How to create an AI marketing person in 8 prompts

Your step-by-step process for starting a LinkedIn newsletter

Step-by-step process for starting a LinkedIn newsletter

Do your customers want you to get help from AI? [New Survey]

GA4 vs. Universal Analytics, a side-by-side comparison

You Might Also Like

🔮 $320B investments by Meta, Amazon, & Google!

✍🏼 Why founders are using Playbookz

Is AI going to help or hurt your SEO?

Our marketing playbook revealed

Connect one-on-one with programmatic marketing leaders

Outsmart Your SaaS Competitors with These SEO Strategies 🚀

Temu and Shein's Dominance Is Over [Roundup]

"Agencies are dying."

Is GEO replacing SEO?

🌁#87: Why DeepResearch Should Be Your New Hire