Product Habits - SaaS growth slowed 33% in Q1

A Great Idea Cannot Be Predicted

Apple's former head of design, Jony Ive, recently shared his thoughts on building a thriving creative process at a company. He talks about what he does when he feels stuck or like he's run out of ideas. This illuminating interview will help you think differently about incorporating more thoughtful and consistent design at your company. 

Why AI Will Save the World

There are widely contrasting opinions on how artificial intelligence will change humanity. Marc Andreessen believes that AI will not destroy the world—it might save it. He addresses five of the most significant AI risks, like whether it will lead to worsening inequality, job loss, or even the end of humanity. Ultimately, he believes there's a greater risk if we don't pursue AI. 

Why We Need To Shut AI Down Now

Eliezer Yudkowsky is a decision theorist and leads research at the Machine Intelligence Research Institute. He sits on the other side of the spectrum, arguing that significant problems will arise when we hit the threshold where AI gets smarter-than-human intelligence. He suspects that if someone builds a too-powerful AI, all biological life on Earth, including the human species, will die shortly after. What side of the AI debate are you on? 

The Cynical PM Framework

Most PMs feel that their top priority is taking care of users. But if you don't have a sustainable business model, your company will have difficulty surviving no matter how much users love the product. Most of your products and their features should serve a specific function related to acquisition, retention, or engagement. Based on that filter, what would you get rid of? What would you spend more time improving?

90% of VC-Backed Companies Plan To Use Generative AI

Many VC-backed companies are placing big bets on their product and engineering teams. The focus is quickly shifting to generative AI, with more resources and team members dedicated to research and development. If you're following suit, make sure you are prioritizing the right product features, driving alignment on priorities, and focusing on effective execution. 

The Marketing Funnel Isn't Dead

One of the most important things you can do as a marketer is map out the prospect-to-customer experience. It's easy to get distracted without a clear path for how your marketing efforts connect to different funnel stages. This read covers mapping your funnel, building helpful flowcharts, and tracking the right metrics.

The One-Page Marketing Plan

If you can distill your strategy into a single page, it will give your team clarity and help focus your actions. This template is comprised of eight sections—from company vision and voice to content pillars and key marketing channels. If you can fill this out confidently, you'll be better positioned to accomplish your goals. 

Meta's New Algorithm

Last week, Meta shared details about its new machine algorithm for Advantage Shopping Campaigns (ASCs). Compared to traditional ad campaigns, it's showing a 17% decrease in CPA and a 32% increase in ROAS. While impressive, here are some reasons why it might not be worth changing your advertising strategy yet.