They Got Acquired - When partners = buyers

July 7, 2023
​Read on web​

Peanut butter. Chocolate.

Some things just go together, right?

That’s like today’s story: Automate.io, a software integration company, sold to Notion, the productivity tool company.

The savvy tech business needed customers.

The big productivity company needed tech.

A few lessons from this one:

💡 One way to succeed is by doing what you do best — and turning to others for what they do best.

How can you lean on others to get more from what you’ve created?

💡 A successful project can lead to much more.

How can you build further on the partnerships you have already?

💡 A partner you work well with is always a potential buyer.

What relationships can you establish now that might lead to an offer later?

Here's our story on the sale of Automate.io:

​How this founder built his SaaS integration tool and landed a match with Notion​

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What's most helpful for you?

We're considering launching a They Got Acquired membership, a way to support you more deeply as you build toward a sale.

Our ideal member = founders who are looking to sell within the next few years.

If this sounds like something you might be interested in, and you want to help shape the experience, press reply and I'll send you a quick survey so we can incorporate your feedback.

See you next time,

Lexi Grant
Founder & CEO
​They Got Acquired​

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P.S. We're looking to feature more founders who have sold communities. Know any?