Social Media Examiner - Leveraging customer testimonials...

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In today’s edition:

• Leveraging customer testimonials
• Targeting competitor audiences
• Demand generation strategy
• Emerging business frameworks

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No matter how compelling branded social media content might be, it has one factor working against it. It's from the point of view of your company, which may make it difficult for potential customers to trust it completely. In contrast, customer stories share real clients' experiences, which tend to appear more trustworthy.

Testimonials also provide social proof, which offers evidence that customers are buying from your business and getting great results. Social proof can be incredibly effective at getting people to follow the crowd so they don't feel left out. Over time, that can translate to more sales and customers.

When you have a system to find and share customer stories, you can also use them to build better relationships with a community. Naturally, personal connections are made with customers when you share their experiences and content. Over time, you can nurture a community of loyal fans, which can lead to a stronger brand and more word-of-mouth evangelizing.

To explore Instagram posts, reels, and stories to share real use-cases from genuine customers, read the full article.

➡️ Here's more great content for you:

• Targeting Your Competitors’ Audiences on YouTube: A Strategy for Success
• Demand Generation Strategy: How to Get Buyers to Line Up to Work With You
• Emerging Web3 Business Frameworks