Social Media Examiner - Getting started: G4 data and reports...

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This newsletter is brought to you by our upcoming Marketing Mastery Workshop. Discover how to optimize your Facebook and Instagram ads in a 90-minute live training session this Tuesday.

• Giving your agency an edge on the competition
• Customer experiences in Web3
• A practical approach to G4
• YouTube changes

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Discover a game-changing way advertising can expand your audience and boost sales. Watch the video now.

It all comes down to one word: privacy. In a statement about the platform change, Google used the word “privacy” seven times. The internet giant is under pressure from international legislation, privacy campaigners, anti-tracking browsers, and even a few lawsuits.

Google just can't afford to collect the same amount of data in the same ways. The new analytics is designed to comply with current legislation and prepare analytics for the future.

GA4 is going to feel unfamiliar and possibly even unintuitive, and before we start talking events, conversions, and reports—there are two important things you need to do.

1. Pinpoint how your website generates funds: leads, conversions, referrals...
2. Decide which events you need to track. At first, try tracking one macro-event (like a lead or sale) and a couple of micro-events (such as visiting a page or filling out a form).

With this approach, you concentrate your efforts on what's most important. As you get more comfortable with GA4 over time, you can experiment with more events and handle a larger volume of data. 

For a guide to jump start your practical use of reports and data, click below:

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, Spotify.

➡️ Here is some more great content you won't want to miss:

How to Get Your Agency Ready to Use AI
Want to gain a competitive edge with artificial intelligent technology? Wondering how to find the people and choose the tools that are best suited to your needs?

• Watch on YouTube.
• Listen on Apple, Google, Spotify.

Creating Immersive Experiences in Web3
Want to differentiate your business? Wondering how to give people an unforgettable experience?

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, Spotify.

Social Media Marketing Talk Show
Discover the latest YouTube changes, updates, and more. Follow the show to get the current news and expert insight on a different platform each week.

• Watch the Livestream on YouTube.
• Listen on Apple, Google, Spotify.