Social Media Examiner - Open Application campaigns on TikTok...

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In today’s edition, we bring you news from:

• TikTok updates
• Instagram collabs
• Threads
• Twitter Blue

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Did you miss the latest changes to TikTok? This week, we explore changes that matter for marketers and give you our thoughts on what’s important, such as this new tool: Open Applications Campaigns.

The new ad type is another way for brands to work with creators on the platform but the process works like a job post.

On the brand side, you use Creative Marketplace to upload the details of your upcoming campaign such as the product you want to sell, your budget, and so on. You apply filters and add screening questions to narrow applicants based on audience demographics, follower count, location, brand affinity, relevant experience, and more. You can also invite specific creators to apply.

Once the details are in Creative Marketplace, creators browse Application Campaigns and begin applying.

Our Take: Creator and influencer campaigns come with a lot of friction. You have to find the creator/influencer, vet them, reach out to gauge their interest in your brand or product, review their metrics, negotiate an agreement, and so on. Open Applications and Creative Challenge features remove a lot of that friction and make it easier for a brand to grow awareness and a presence on TikTok.

To learn about Creative Challenge and other TikTok updates, click below:

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, Spotify.

🧭 Here is more news you can use:

• Instagram Collabs: You can now add up to three collaborators to your Feed posts and Reels.
• Threads: If you signed up for the service, you can’t delete it without deleting your Instagram account.
• Twitter Blue: The platform’s subscribers now have access to Media Studio tools and features.