Social Media Examiner - More clicks from Instagram...

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🦄 🍄 🦕 What’s the one emoji you wish we had?  

This newsletter is brought to you by our Marketing Mastery Workshop. Discover how to optimize your Instagram and Facebook ads in a 90-minute live training session this Tuesday.

In today’s edition:

• More clicks from Instagram collabs and mentions
• TikTok updates
• Improving customer acquisition
• A practical approach to GA4
• Customer experiences in Web3

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Are partnership ads worth adding to the media mix? According to Instagram, adding partnership advertisements to your sponsored content library can drive pretty impressive results. A recent study shows that campaigns that include both business-as-usual advertisements and partnership ads increased click-through rates by 53% and decreased cost per action by 19%.

How can marketers act on this data? In your next campaign, consider including a partnership ad that complements the promoted content that your team developed in-house.

Discover how to prepare for these partnerships so you can plan ad campaigns more effectively, read the full article.

➡️ Here's more great content for you:

• TikTok Updates Marketers Need to Know
• How to Use LinkedIn Sales Navigator to Improve Customer Acquisition
• Getting Started With GA4: A Practical Approach
• Creating Immersive Experiences in Web3