Digiday - WTF is prompt engineering?

Also: Is the ad slowdown coming to an end? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
When talking to newsroom leaders about their experiments with generative AI, a new term has cropped up: prompt engineering. Here’s what it means, and how it works.
July 28, 2023

WTF is prompt engineering?

When talking to newsroom leaders about their experiments with generative AI, a new term has cropped up: prompt engineering. Here's what it means, and how it works.

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Ivy Liu
When talking to newsroom leaders about their experiments with generative AI, a new term has cropped up: prompt engineering. Here’s what it means, and how it works.

howdy!
While ad spending may pick up in the second half of the year, according to forecasts from companies like Unilever, Coca-Cola and Procter & Gamble, the extent of this resurgence may vary across different markets.

By identifying what differentiated the company, Penske Media Corporation noted its contextual strengths and built in-depth segmentation to help its advertisers better understand and activate audiences.

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Last quarter the platforms all doubled down on the format to capture users, grow watch time and ultimately ad dollars.

While marketers may have limited experience with video game advertising, it is a channel that overperforms in terms of user attention.

howdy!
Puma’s reason for leaning so thoroughly into its vision for Web3 is simple: it doesn’t want to miss the boat — yet again — on the next big shake-up to the retail world, and it sees the coming of Web3 commerce as a potentially seismic shift. 

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Join Jim Cooper, editor-in-chief at Digiday, on August 16 at 1 p.m. ET for a deep dive into the state of TV advertising strategies in 2023.

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Updated FTC guidelines around endorsements prompts agencies to revisit murky ethics of influencer marketing.

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Newsletter publishers aren’t concerned about Apple’s iOS17 update removing link trackers.

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