Digiday - WTF is IGA?
While advertising within games has increased in popularity, misconceptions about in-game creative persist. In this WTF guide, Digiday and StackAdapt dive into what IGA means, what it looks like and how agency teams can best leverage this lucrative strategy to reach new audiences, explore new creative approaches and bring customers further into the funnel for conversions and positive campaign outcomes across their client set. Download it to learn more about:
Sponsored by: StackAdapt |
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