The Privacy Sandbox conundrum: ad tech vendors remain cautious about Google's vision

The Privacy Sandbox conundrum: ad tech vendors remain cautious about Google's vision

This kind of uncertainty keeps ad tech bosses up at night. They're worried whether these new cookie alternatives will be fair and unbiased for everyone involved, or favor Google.

Additional coverage:

• Lysol plans to expand its reach from the traditional platforms to TikTok and Instagram, bringing its new product into different markets.
• In 2020, the U.S. Federal Trade Commission put out a call for advertising experts to advise the regulatory body on advertising and privacy. Raashee Gupta Erry, then a director at GroupM’s Essence, answered that call.
• As influencer marketing continues to mature, a common concern has bubbled up: oversaturation.
• Seeing people at their desks was, at best, a blunt metric for assessing what was getting done efficiently, and what was merely time spent at a screen. Here’s how it’s changed.