The case for and against made-for-advertising sites

August 14, 2023

The case for and against made-for-advertising sites

In all fairness, this is less about advocating for advertising on these sites and more about providing an explanation as to why it happens.

Additional coverage:

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A look at how building a news business around individual communities and followings within the gaming sphere has been successful in recent years.
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In recent years, Prudential has retooled its approach to be consistent which in turn has led to efficiencies, according to chief brand officer Richard Parkinson, who credits the shift to the brand’s in-house media team.

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Join us for the Digiday Publishing Summit taking place in Miami from September 18-20 to hear from leaders at the New York Post, BBC Global News, Dotdash Meredith and more as they talk through current industry challenges and uncover solutions.
Many misconceptions plague the in-game advertising space, but by understanding what IGA truly is and how much the audience has grown, advertisers identify the keys to successful gaming-based strategies and partnerships. Sponsored by StackAdapt.
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