Unveiling uncertainty: Insights from Linda Yaccarino's interview on X's (formerly Twitter) direction under Elon Musk
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The case for and against made-for-advertising sites
Monday, August 14, 2023
In all fairness, this is less about advocating for advertising on these sites and more about providing an explanation as to why it happens. August 14, 2023 The case for and against made-for-advertising
The Privacy Sandbox conundrum: ad tech vendors remain cautious about Google's vision
Tuesday, August 8, 2023
This kind of uncertainty keeps ad tech bosses up at night. They're worried whether these new cookie alternatives will be fair and unbiased for everyone involved, or favor Google. August 08, 2023
WTF is IGA?
Monday, August 7, 2023
While advertising within games has increased in popularity, misconceptions about in-game creative persist. One such misconception is that in-game advertising (IGA) represents potentially annoying or
The rise of discerning publishers: Ad tech vendors face increased scrutiny
Monday, August 7, 2023
Somewhere amidst all this uncertainty in the ad tech sector, publisher nervousness has transformed into cautiousness. August 07, 2023 The rise of discerning publishers: Ad tech vendors face increased
The Media Rating Council is angling for better clarity in an era of compounding complexity
Friday, August 4, 2023
Who watches the watchers in the overlooked, but all-important, world of media measurement? August 04, 2023 The Media Rating Council is angling for better clarity in an era of compounding complexity Who
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