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How agency in-housing offerings like Omnicom's TRKKN use Google expertise as a draw

The principal change to the agency approach to in-housing has developed organically with the growing use of ad-tech, data and mar-tech tools generating a need for deeper understanding of the “plumbing” behind modern media investment and analysis.
August 22, 2023

How agency in-housing offerings like Omnicom's TRKKN use Google expertise as a draw

The principal change to the agency approach to in-housing has developed organically with the growing use of ad-tech, data and mar-tech tools generating a need for deeper understanding of the “plumbing” behind modern media investment and analysis.

Additional coverage:

  • As the costs of premium titles balloon, the typical video game consumer is spending more time playing free games or simply watching livestreamers play instead.
  • Diversity executives at advertising holding companies sound off on the current state of DEI.
  • Rather than relying on the continual quarter-by-quarter or even month-by-month sales cycle trends to guide their 2024 campaign strategies, the clients of ad agency Pereira O’Dell are already thinking ahead to 2024, almost six months ahead of time.
  • By proclaiming its own "color of the year," Behr Paint Company and Home Depot hope to interest content creators focused on home improvement.
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The principal change to the agency approach to in-housing has developed organically with the growing use of ad-tech, data and mar-tech tools generating a need for deeper understanding of the “plumbing” behind modern media investment and analysis.

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As the costs of premium titles balloon, the typical video game consumer is spending more time playing free games or simply watching livestreamers play instead, making it imperative for game developers to experiment with newer forms of monetization, including in-app purchases and in-game ads.

Third-party cookies have long cost both publishers and advertisers, but first-party data is unlocking new opportunities. What role will first-party data play after the deprecation of third-party cookies? Take this survey, and we’ll send you a $5 gift card.

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Diversity executives at advertising holding companies sound off on the current state of DE&I.

The intense early focus on CTV is now showing signs of settling into an established and integrated place in the marketing mix.

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President Natalie Nymark discusses how her clients at Pereira O’Dell are thinking ahead to 2024.

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To effectively engage with audiences, teams are using generative AI to assess how content is consumed, identifying themes, sentiment patterns and topics that will resonate with them.

howdy!
Leading up to this announcement and beyond, both brands are investing heavily in its influencer and content marketing on Instagram and TikTok. For Behr, made its announcement on TikTok on August 15. Overnight, it gained over 600,000 viewers and as of August 21, it has over 1.6 million views.

howdy!
Leading up to this announcement and beyond, both brands are investing heavily in its influencer and content marketing on Instagram and TikTok. For Behr, made its announcement on TikTok on August 15. Overnight, it gained over 600,000 viewers and as of August 21, it has over 1.6 million views.

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