How agency in-housing offerings like Omnicom's TRKKN use Google expertise as a draw
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Understanding publishers' and advertisers’ post-cookies strategies and roles for first-party data
Monday, August 21, 2023
Publishers and advertisers know the vector every website visit can include — as consumers move through their pages and engage with content (whether articles or merchandise), data trails form. Any user
Advertisers have lingering questions for YouTube after the latest controversial report on child safety
Monday, August 21, 2023
Despite Google's protestations over the latest Adalytics report, media-buyers have more questions as politicians join the chorus. August 21, 2023 Advertisers have lingering questions for YouTube
YouTube is under fire again, this time over child protection
Friday, August 18, 2023
Adalytics Research asks, 'Are YouTube advertisers inadvertently harvesting data from millions of children?' August 18, 2023 YouTube is under fire again, this time over child protection YouTube
Mapping display trends across site and newsletter advertising — direct and programmatic
Thursday, August 17, 2023
Digiday+ unlocks an edge for media and marketing leaders through a set of exclusive benefits and features. Recently, members have had access to a research series on where CMOs are investing. In this
Lessons for AI from the ad-tech era
Thursday, August 17, 2023
Also: Trust in social falls but usage remains steady
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